Adobe introduces new application to enable personalized learning journeys for global brands
Adobe is announcing the general availability of Adobe Learning Manager, a cloud-based, digital learning application that helps enterprises roll out AI-driven personalized learning journeys to their customers, partners, and employees.
As the digital economy has evolved, individual expectations around personalized and tailored experiences have continued to rise. Organizations are now recognizing the need to infuse experience at the heart of all customer and employee interactions, yet they are still often burdened with siloed initiatives and technologies. This trend is driving the shift towards adopting experience-based solutions that cater to both internal and external stakeholders, in fitting with a business strategy Gartner coined as “total experience.”
With integrations into Adobe Experience Cloud applications such as Adobe Experience Manager Sites, Adobe Marketo Engage, and Adobe Commerce, Adobe Learning Manager is reshaping the “total experience” landscape by delivering a unified solution that drives personalized learning at scale.
Building learning portals on the fly
With Learning Manager and Experience Manager Sites, organizations can accelerate time to market for learning experiences by using low-code/no-code tools and drag-and-drop components to embed learning content and journeys into their web experience. This allows organizations to leverage the full front-end flexibility and customization of Experience Manager Sites while powering the core learning experience with Learning Manager. Additionally, organizations who want to monetize their training and certification programs by selling to their customers and partners can now easily do so with the new Adobe Commerce integration.
Bring marketing and learning data together
Customers need to be at the center of any marketing strategy. Customers prefer value-based communication over push advertising, and this has led to more widespread adoption of content marketing initiatives. But with multiple companies targeting the same prospective customer with a flood of content, marketers are finding it increasingly difficult to engage customers.
Learning Manager provides that boost for marketing teams, enabling them to create hyper-personalized campaigns that share informational, training, and promotional content related to the topics customers are browsing on the learning portal. They can trigger additional campaigns to re-engage dormant users and nudge them to complete ongoing trainings or access new learning content.
Employee learning experience that is as good as customer experience
The great resignation has led to a vast majority of employees considering leaving their current jobs. However, brands can now counter this trend through a strong learning and development (L&D) practice. Adobe Learning Manager equips L&D teams to provide great learning experiences to their employees akin to the customer experiences delivered by modern apps, improving employee retention and satisfaction.
One tool for all enterprise learning needs
Businesses can use Learning Manager to create a variety of personalized learning experiences for customers, partners, employees. These include:
- Customer education
Bring customers up to speed with automated training programs around your product and business. Integrate learning as a component of marketing and customer success initiatives to drive customer adoption and retention.
- Franchisee and store training
Provide partners and franchisee owners with their own instance of the learning platform to train, upskill, and track teams. Create centralized programs that can be rolled out from corporate to global stores and franchisees.
- Sales and partner training
Empower internal and external sales teams to achieve better success in closing deals. Deliver live and on-demand training at the point of need to build global standards of excellence.
- Employee training
Automate employee reskilling through targeted, personalized, and self-guided learning journeys, which helps to ensure an engaging and scalable method to enable a more agile, future-ready workforce. Encourage proactive reskilling initiatives with gamification points, certifications, and badges.
- Compliance training
Automate compliance training management and deliver personalized compliance training. Be audit-ready with easy to schedule report suites.