Adobe named a seventh-time Leader in the 2023 Gartner® Magic Quadrant™ for Digital Commerce

Acknowledgments: This year, Adobe has been acknowledged for the seventh consecutive year as a Leader in the 2023 Gartner Magic Quadrant for Digital Commerce report. We are immensely proud to receive this recognition once again. We believe that this is a testament to Adobe's unwavering commitment to innovation and the strategic choices made to enhance our capabilities, elevating the experiences of our valued customers and their buyers.

In recent years, we have seen the biggest transformation period to date in the digital commerce space. Businesses all over the world had to adapt at a record pace to new and more stringent customer expectations, including higher levels of personalized and convenient online shopping experiences. Adobe Commerce helped brands grow their brand loyalty and successfully fulfill these expectations. However, the traditional concept of unwavering brand loyalty has been challenged due to the prevailing economic conditions. Consumers now consider additional pressures on top of their existing high expectations for convenience, a wide selection of products, and exceptional experiences. As a result, a flexible and scalable ecommerce platform that enables our brands to adapt to ever-changing customer expectations continues quickly and seamlessly to be important.

According to Mirakl’s 2023 Global Consumer Survey, because of inflation, 86% of US consumers are seeking greater value when shopping, and, for the most part, are finding that value online. While consumers are reconsidering their brand loyalty, 75% of global consumers expected to increase their spending online this year as a result of finding better value. And 56% of consumers express a higher inclination to shop on marketplaces or websites capable of providing personalized recommendations. Further, in the current economic environment, companies are facing shortages of talent and other resources to deliver on their buyers’ expectations. In fact, 74% of companies said they lack the full range of in-house talent needed for effective personalization at scale.

These past few years have emphasized a critical lesson for merchants: adaptability in ecommerce regardless of economic conditions. —as consumers increasingly invest their time and money online, brands must prioritize a composable, personalized approach to ecommerce and identify effective ways to distinguish themselves from competitors. Once again, this underscores importance of a reliable, adaptable ecommerce platform that can keep pace with the always- evolving digital economy and delivers on buyer expectations with unique features and capabilities that will help streamline their operations, save costs, and get ahead of their competitors. Platforms that will support business objectives are well positioned to execute on their strategic vision.

Adobe has been recognized by Gartner as a Leader for our Ability to Execute and Completeness of Vision.

Take, for example, Sunbelt Rentals, an established B2B business with over 1,200 North American locations, 11 lines of business, and a complex equipment rental business model. With the help of Adobe Commerce and our seamless headless commerce integration with Adobe Experience Manager, Sunbelt Rentals successfully built a multichannel digital experience that supports sellers and empowers customers. The results? Improvement in order capture and fulfillment for self-service digital channels, empowered business users for faster time to market, and the ability to scale with business growth.

Or take global sustainable energy leader, Covento by Vestas. Using Adobe Commerce and Adobe Analytics, part of Adobe Experience Cloud, Vestas built Covento’s B2B ecommerce marketplace and launched a modernized online procurement process. Covento’s Adobe-powered marketplace dramatically reduces the time and complexity involved in purchasing spare part, cutting the average procurement time from weeks to seconds. The new marketplace has been rapidly adopted amongst buyers, with logins increasing 247% month-over-month.

“Working with Adobe gives us a complete ecommerce solution that empowers our customers to select the products they want almost instantly, freeing up their time to focus on solving the global climate crisis.”

- Jill Ashley Brandt

Chief Executive Officer, Covento by Vestas

Adobe Commerce helped Sunbelt Rentals, Vestas, and other organizations like them meet their ecommerce goals and become leaders in their industries by providing a flexible, headless, and composable platform that leverages the powerful synergies with other Adobe DX solutions.

But we haven’t stopped there. We understand the evolving market, and both buyer and merchant expectations. In the last year, Adobe has continued our commitment to making high-impact changes to processes, features, and capabilities that deliver on our promise to power the next generation of digital business.

Below are just a few of those noteworthy enhancements that have been released in the last 12 months.

Faster time to market

Integrate, extend, and innovate at lower cost of ownership

New B2B capabilities and enhancements

Platform scale and performance improvement

Data sharing and activation for personalized commerce experiences

Personalized merchandising

We are confident that this year's Gartner Magic Quadrant for Digital Commerce report reinforces that Adobe is not only capable of delivering results today but is well poised to continue to continue supporting our customers in achieving their ecommerce goals in the foreseeable future.

For more information about Adobe Commerce, visit our Commerce overview page or request a personalized demo to see how Adobe Commerce lets you easily manage all your business from one platform and scales as you do.

Read your complimentary copy of the Gartner report.

Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Aditya Vasudevan, Jason Daigler, 21 August 2023.

Adobe recognized as a Leader from 2021-23. Recognized as Adobe (Magento) from 2019-20. Magento recognized as a Leader from 2017-18. Adobe acquired Magento in 2018

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