Adobe named a sixth-time Leader in the 2022 Gartner® Magic Quadrant™ for Digital Commerce
Adobe has been recognized for the sixth year in a row as a Leader in the 2022 Gartner Magic Quadrant for Digital Commerce report. We are once again honored to receive this recognition as we believe it’s a testament to Adobe’s vision and the strategic decisions taken to expand our capabilities and improve experiences for both our customers and their buyers.
In recent years, the digital commerce space has undergone a never-before-seen transformational period. Exacerbated by the COVID-19 pandemic, businesses have had to adapt at a record pace to new and more stringent customer expectations. Buyers expect high levels of personalization and the ability to search, find, and purchase their desired items as quickly as possible. Brands all around the world will attest to the fact that inaction is a recipe for failure. Gone are the days when a simple online presence with rudimentary or ad hoc solutions would suffice to generate traffic and sales.
According to Adobe’s2021 Digital Economy Index, US consumers have spent more than $1.7 trillion online since March 2020, and online spend for 2022 is expected to eclipse $1 trillion. More than ever, businesses need to depend on ecommerce platforms that are reliable to keep pace with such rapid growth. They need a platform that can deliver on buyer expectations and provide them with unique features and capabilities that will help streamline their operations, save costs, and get ahead of their competitors. Platforms that will support business objectives are well positioned to execute on their strategic vision.
Adobe has been recognized as a Leader for our ability to execute and completeness of vision.
Take Alshaya Group, for example. With the help of Adobe Commerce and Adobe Consulting Services, the organization was able to successfully launch, in the span of 12 months, 30 new ecommerce sites and two mobile apps, resulting in a 268% YoY growth in online transactions.
“Working with Adobe is a key part of the equation, helping us innovate together and make this change happen at pace,” said Marc van der Heijden, CTO of Alshaya Group.
Adobe Commerce helped Alshaya and other retailers like them meet their ecommerce goals and become a true omnichannel brand where shoppers can seamlessly shop in store and online.
“Working with Adobe is a key part of the equation, helping us innovate together and make this change happen at pace.”
Marc van der Heijden, CTO of Alshaya Group
And we haven’t stopped there. We understand that the market keeps evolving. Buyers’ expectations are ever-changing — and brands need to adapt. In the last year, Adobe has continued building on our commitment and making high-impact changes to processes and features that deliver on our promise to power the next generation of digital business.
Below are just a few of those noteworthy enhancements that have been released in the last 12 months.
- Data sharing with Adobe Experience Cloud
Announced during Summit 2022 and released in early August 2022, this feature takes our integration with other Adobe Experience Cloud solutions to the next level. Adobe Commerce now captures 12 different events during a buyer’s interaction with a merchant’s online store and seamlessly shares that relevant data with other Adobe solutions they own. This data can be used to create actionable insights, improve the buyer’s profile, and personalize their customer journey.
- Improved omnichannel commerce experiences
In the last 12 months, significant improvements have been made to PWA Studio. It’s now easier than ever for merchants to process, create, deploy, and update content to their websites. We’ve also launched additional functionalities that allow merchants to deliver an end-to-end buy-online-pickup-in-store (BOPIS) or curbside customer experience while maximizing their store employees' productivity with Store Fulfillment for Adobe Commerce by Walmart Commerce Technologies. And we’ve now expanded our native integration to other third-party marketplaces with Channel Manager for Adobe Commerce, which allows merchants to synchronize and sell their products on Walmart.com while managing relevant information and orders from their Adobe Commerce admin.
- Simplifying upgrades and lowering the total cost of ownership
Our upgrade compatibility tool continues to be improved, enabling more in-depth analysis of potential errors and ways to mitigate them. Additionally, we published “upgrade best practices” to help customers better navigate the upgrading process.
- Major B2B-focused enhancements
Adobe Commerce has enhanced our B2B commerce offerings, including support for customer- specific pricing and catalog access for Product Recommendations and Live Search. We also recently improved its catalog capability to support more complex B2B catalogs by removing duplicate SKU data from the commerce database.
- Enterprise scale and performance
Adobe Commerce continues to deliver on the needs of enterprise businesses with enhancements to scale and performance, including the ability to support larger, more complex catalogs and technology optimization that delivers increases of 20x the rate of orders processed per hour, 3x page views per hour, and 2x concurrent admin users.
We believe this year’s Gartner Magic Quadrant for Digital Commerce report is further validation that Adobe is not only capable of delivering results today but is well positioned to continue aiding our customers in achieving their ecommerce goals in the years to come.
However, we know our work is far from over. To remain in this prestigious position, we must continue working on adding capabilities that will future-proof our platform and will make our value proposition even more compelling by strengthening our integration with other Adobe leading tools and products.
For more information about Adobe Commerce, visit our solutions page.
And click here to read a complimentary copy of the Gartner report.
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