Personalized search
Gain complete access to and control of your search results. Specify which results to display, when to display them, and how they should be positioned. Choose what data to index, how to weigh each index, and how to optimize search results based on the metrics that matter most to you.
Search that delivers. Results that speak for themselves.
Search is a key part of your customers’ experience on your site. It gives them access to everything they need and puts them in the driver’s seat, letting them choose what they want to spend their time on. But too often, the search algorithm is a black box. You set it up and have no control over how it works, no ability to influence what people see or to make the search experience consistent with your overall strategy.
With personalized search in Adobe Target, you have control. With our easy-to-use interface, marketers have complete access to the search algorithm without involving IT. So you decide which areas of the site are searchable. Or, prioritize product metadata. You can create seasonal or time-based variations of the algorithm to support a promotion or campaign or optimize results based on search queries or metrics pulled in from your analytics solution. The bottom line is that you should be able to bring the same care and strategy to search as you do the rest of your site and with Adobe Target you can.