The new Volkswagen Classic Parts e-commerce site not only opens up better options for its customers to find the parts they need, but it also provides Volkswagen with new opportunities for emotional storytelling around the classic VW logo. With Adobe Experience Manager as the content management system, Volkswagen integrated a magazine into its digital experience. The magazine allows Volkswagen to tell stories, such as a history of the Volkswagen T4 or look at manufactured parts for the iconic Volkswagen Beetle.
To ensure that the combination of sales and experience works seamlessly, Volkswagen relies on the integrations between Adobe Commerce, Adobe Experience Manager, and internal master databases within Volkswagen Group. TechDivision used its proprietary commerce integration platform, which is being successfully used for a large number of projects, to connect with the existing IT infrastructure.
According to Siebert, that was one of the greatest challenges of the project. Volkswagen Classic Parts handles such an extensive range of parts that it depends on internal databases. Product descriptions and dimensions come from the Electronic Parts Information System (EPIS) from LexCom. Data around inventories, availability, and prices are pulled from the merchandise management system. The content management system links relevant information from the spare parts technical documentation with the e-commerce parts module, creating a system that allows customers to find parts related to their vehicle in the simplest way possible.
Service layers and the close collaboration between partners were key to using data seamlessly across the e-commerce site. “The three teams worked particularly well during this critical phase to bring data together,” says Siebert. This phase expanded upon the capabilities within Adobe Commerce and Adobe Experience Manager to bring even stronger e-commerce functionality to the site.
“The majority of the customizations were implemented as part of the integrations,” adds Stefan Willkommer, CEO of TechDivision, which supported the implementation and also provided the right middleware. “We have been supporting Volkswagen Classic Parts for many years, and we were pleased that it relied upon our expertise to integrate Adobe Commerce and Adobe Experience Manager into a complex environment.”