Adobe Target

Test and optimise every experience, every time, with Adobe Target.

With Adobe Target, you get AI-powered user experience testing, personalisation and automation at scale, so you can find that one customer out of a million and give them what they want.

Benefits of Adobe Target

Take omnichannel personalisation to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

Stop guessing with A/B and multivariate your user experience testing.
Running isolated user experience testing just doesn't cut it. Target lets you easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimisation. Test the experience and personalise it to every visitor, applying artificial intelligence with a single click.

The Forrester Wave DIP 2022 Artwork

Forrester names Adobe a Leader

Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target and Adobe Analytics seamlessly integrate to elevate experience optimisation.

How we're different

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