Vision of the CIO
Visit our page for CIOs to learn how great CIOs lay the foundation for a technology vision that transforms customer experiences.
Adobe Experience Platform Resources
Bringing all your data together to get the best view of your customers is a tall task. But with Adobe Experience Platform, you’re able to make it happen quickly and efficiently. Then you can start powering the data-driven experiences that will change your brand. Put Adobe Experience Platform into context with this collection of industry publications and other resources.
Industry Publications
Power of the Data Scientist
Visit our page for data scientists to see why data scientists are in demand more than ever because they know how to get value from data by using AI to create great experiences.
Adobe Insights
Read our perspectives on the latest IT trends as we explore how IT can lead in creating great experiences.
Customer Experience
Read this Target Marketing article to see how digital marketing is evolving to make customer experience the central focus.
Digital Transformation
Learn more about our changes to the way you build data-driven experiences in this Pierre Audoin Consultants (PAC) article.
Think Beyond CRM
See why CRMs are no longer enough when it comes to digital marketing in this article from Target Marketing.
Experience Innovation
Get another take on the Experience System of Record in this TechCrunch article.
New Experience Architecture
Learn even more about the Experience System of Record in this article from DMN.
Strategic Advantage
Read this Medium article to get an in-depth look at the benefits of Adobe Experience Platform.
Build more complete
customer profiles.
Many brands struggle to wrangle customer data and get the insight they need to deliver personalised experiences across channels. Adobe Experience Platform gives you the tools to make it possible. Read the solution brief to learn how.
Industry Trends & Research
2018 Digital Trends in IT
See what 400 IT leaders around the world say about digital marketing trends in 2018 Digital Trends in IT.
Chasing Tech and the Changing Role of the CIO
Learn how marketing and IT can work together in Chasing Tech and the Changing Role of the CIO.
Learn how Adobe can help you deliver great digital experiences.
Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.
Artificial intelligence makes a smarter enterprise.
We brought together business leaders across various industries to share their thoughts on opportunities and challenges for AI in the enterprise.