The digital experience conference is back, 8-9 June 2023 – London and virtual.
Test and optimize every experience, every time, with Adobe Target.
With Adobe Target, you get AI-powered user experience testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.
Benefits of Adobe Target
Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate your user experience testing.
Running isolated user experience testing just doesn't cut it. Target lets you easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test the experience and personalize it to every visitor, applying artificial intelligence with a single click.
Forrester names Adobe a Leader
Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target, and Adobe Analytics seamlessly integrate to elevate experience optimization.
Learn how Adobe Target can help you deliver great digital experiences.
Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.
Adobe named a Leader in experience optimization.
Read The Forrester Wave™: Experience Optimization Platforms, Q4 2020 report to see how we did across 22 criteria and why we emerged a Leader.
How we're different
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