Federated data access
Use data where it resides instead of setting up data migration processes. This way, your data is always up to date for faster campaign execution, and convenient for you to access.
Features
Data Connectors
Connect to large databases and CRM systems like Microsoft Dynamics 365. Or create custom data connections to your broader marketing ecosystem, including point-of-sale systems, e-commerce platforms, and offline programs.
The best data is the data you can use.
Connecting to big data sources to create personalized and optimized marketing campaigns just makes sense. But getting disparate systems to connect with each other for a true picture isn’t so simple.
Adobe Campaign integrates with a variety of marketing, analytics, and sales solutions, and lets you connect to external databases through federated data access. Deploy connectors to CRM systems, such as Microsoft Dynamics, to align your internal marketing and sales efforts more closely, and give your entire company access to each prospect’s timeline of marketing engagements and brand touchpoints.
See what makes it work.
FDA connectors
Use the federated data access (FDA) functionality to connect to an external database without having to import the data into Campaign.
Custom connections
Create custom data connections to your broader marketing ecosystem, including point of sale systems, e-commerce platforms, and offline programs like direct mail and call centers.
CRM connectors
Exchange data between Adobe Campaign and your CRM solution, including Microsoft Dynamics 365, Salesforce CRM, and Oracle On-Demand, using dedicated workflow activities.
Learn more about data connectors in Adobe Campaign.
Expand your options.
Learn how to supplement your Adobe Campaign functionality with the best extensions, plug-ins, apps, and scripts in our Help section.
Take advantage of Adobe + Microsoft.
Find out how to get your marketing and sales teams on the same page with our strategic partnership with Microsoft.
See related features.
Adobe Analytics integration
Use the Adobe Campaign + Adobe Analytics integration to enable cross-channel reporting, create and share audiences across teams, and deploy real-time remarketing triggers.
Audience segmentation
Use multidimensional targeting to create segments based on virtually any variable in a customer profile. Use these audiences in Adobe Campaign for use in multi-step, cross-channel programs or to share with other Adobe Experience Cloud solutions.