Make your data matter.
Centralise all your customer experience data to build real-time customer profiles and apply powerful data science and artificial intelligence (AI) for instant personalised cross-channel experiences at scale.
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Adobe Experience Platform features.
From data ingestion and preparation to intelligent decisioning and engagement at scale, Experience Platform is purpose-built with shared composable services to power key data workflows in multiple applications and channels.
Data Ingestion
Ingest, standardise and persist customer data from across your enterprise in batch and real time and then push that data to internal and external workflows.
Experience Data Model
Translate your data into a single standard data model or language, that makes customer data equally useful across your organisation through standard schemas and schema-based workflows.
Real-Time Customer Profile
Tie all data — including behavioural, transactional, financial, operational and beyond — together into complete, centrally accessible profiles you can use to deliver personalisation in real time.
Tags
Connect multiple technologies to streamline the way they work together to more easily and more quickly deliver engaging customer experiences.
Data collection
Fast-track data to both Adobe and non-Adobe destinations with globally distributed edge computing engines that are optimised to support demanding, real-time events.
Identity Service
Get a comprehensive view of the people behind the devices, including recognising them on unfamiliar devices, to understand how they interact with your brand and enhance personalisation efforts.
Segmentation
Build and automatically maintain audience segments based on real-time customer profiles as that data is centralised in Experience Platform.
Data Governance
Classify, manage and enforce how your data is used to empower data stewards and privacy specialists to manage policies for their experience data in one place.
Privacy
Manage privacy requirements for consumer data in Adobe products, including addressing individuals’ data access and delete requests and keeping up with future regulations.
Security
Protect your stored data with a secured infrastructure of components and services that’s monitored by our operations teams.
Earn trust with privacy and security.
Gain your customers’ trust by securing their data, respecting their privacy and ensuring their data is used appropriately within your organisation. Turnkey solutions for adhering to data privacy regulations, like GDPR and CCPA and industry-specific regulations, like HIPAA, make it possible to deliver personalised experiences while remaining compliant.
Discover valuable data-driven insights.
Quickly and easily access your standardised data from all channels to uncover and act on descriptive, predictive and prescriptive insights.
Query Service
Explore and distil your stored customer datasets in Adobe Experience Platform — including behavioural, CRM, point-of-sale data and more to generate impactful insights and signals that you can act on.
AI and machine learning services
Leverage powerful AI services to better understand your customers, predict customer behaviour and make informed AI-driven decisions.
APIs
Get all the developer tools you need to build on, integrate and extend Adobe product functionality.
Build on an open, extensible platform.
Create new customer applications faster with open APIs in Experience Platform, whether you’re an Adobe customer, a system integrator or an ISV.
