Adobe Experience Platform features
From data ingestion and preparation to intelligent decisions and experience creation at scale, Adobe Experience Platform is built specifically to intentionally drive customer experience management.
Make your data matter
Centralise all your customer experience data to build real-time customer profiles and apply powerful data science and AI for instant personalised cross-channel experiences at scale.
Ingest, standardise and persist customer data from across your enterprise in batch and real time and then push that data to internal and external workflows.
Translate your data into a single standard data model or language, that makes customer data equally useful across your organisation through standard schemas and schema-based workflows.
Tie all data — including behavioural, transactional, financial, operational and beyond — together into complete, centrally accessible profiles you can use to deliver personalisation in real time.
Connect multiple technologies to streamline the way they work together to more easily and more quickly deliver engaging customer experiences.
Get a comprehensive view of the people behind the devices, including recognising them on unfamiliar devices, to understand how they interact with your brand and enhance personalisation efforts.
Run fast, petabyte-scale SQL queries on all your stored customer datasets — including behavioural, CRM and more — to generate impactful insights you can act on.
Quickly develop, train and tune machine learning models powered by Adobe Sensei to surface insights and predictions you can use to drive hyper-personalisation at scale across the customer journey.
Discover valuable data-driven insights
Quickly and easily access your standardised data from all channels to uncover and act on descriptive, predictive and prescriptive insights.
Discover valuable data-driven insights
Quickly and easily access your standardised data from all channels to uncover and act on descriptive, predictive and prescriptive insights.
Run fast, petabyte-scale SQL queries on all your stored customer datasets — including behavioural, CRM and more — to generate impactful insights you can act on.
Quickly develop, train and tune machine learning models powered by Adobe Sensei to surface insights and predictions you can use to drive hyper-personalisation at scale across the customer journey.
Build on an open, extensible platform
Create new customer applications faster with open APIs in Experience Platform, whether you’re an Adobe customer, a system integrator or an ISV.
Build on an open, extensible platform
Create new customer applications faster with open APIs in Experience Platform, whether you’re an Adobe customer, a system integrator or an ISV.
Get all the developer tools you need to build on, integrate and extend Adobe product functionality.
Fast-track data to both Adobe and non-Adobe destinations with globally distributed edge computing engines that are optimised to support demanding, real-time events.
Get insights on audience locations by points of interest and automate how you manage those places.
Scan up to 500 pages at once to inspect your Adobe implementations and improve them for smoother experiences.
Deliver experiences faster
Simplify data collection and web coding to reduce the amount of time it takes to load pages, stream data or support even the most demanding large-scale events.
Deliver experiences faster
Simplify data collection and web coding to reduce the amount of time it takes to load pages, stream data or support even the most demanding large-scale events.
Fast-track data to both Adobe and non-Adobe destinations with globally distributed edge computing engines that are optimised to support demanding, real-time events.
Get insights on audience locations by points of interest and automate how you manage those places.
Scan up to 500 pages at once to inspect your Adobe implementations and improve them for smoother experiences.
Earn trust with privacy and security
Gain your customers’ trust by securing their data, respecting their privacy and making sure their data is being used appropriately within your organisation. All while empowering your business to deliver highly personal, real-time experiences at scale.
Classify, manage and enforce how your data is used to empower data stewards and privacy specialists to manage policies for their experience data in one place.
Manage privacy requirements for consumer data in Adobe products, including addressing individuals’ data access and delete requests and keeping up with future regulations.
Protect your stored data with a secured infrastructure of components and services that’s monitored by our operations teams.
Build more complete
customer profiles.
Many brands struggle to wrangle customer data and get the insight they need to deliver personalised experiences across channels. Adobe Experience Platform gives you the tools to make it possible. Read the solution brief to learn how.