Powerful user experience

Bring your ecommerce vision to life with a modern tool that combines rich, out-of-the-box features, an unrivalled ability to customise and effortless third-party integrations.

A commerce platform personalised to work the way you do

Intuitive ecommerce user experience is just as important for your team as it is for your buyers. You want them working as quickly and efficiently as possible, with the same sort of frictionless UX they’re striving to create for your customers.  The optimal platform is one that makes things easier on every member of your team — from marketing to creative to development to merchandising and beyond .


With our modern and personalised solution, your teams will enjoy a powerful and effortless user experience. Equipped with an intuitive interface, it’s easier for any team member — from any team — to complete key tasks faster and more efficiently.


Ecommerce personalisation is about creating unrivalled customer experiences that connect with users in the right place, at the right time. Use Adobe Commerce, powered by Magento, to deliver those experiences.


Additionally, with an intuitive admin user experience (UX) and tools, your team members can be productive without having to rely on IT for support. That doesn’t just mean a faster path to content delivery — it’s a faster path towards customer satisfaction, too. 

Take a tour of Adobe Commerce

Learn how our next-generation technology, global partner ecosystem and extensions marketplace can breathe life into your ecommerce website.

Customer Account Management

See what makes it work

Intuitive user interface

Work more efficiently with a modern and intuitive interface. Our tools are designed for the non-technical user, so that getting things done doesn’t mean waiting for the expertise of a developer.

Enhanced navigation and search

Find the data you need, easily. With our enhanced navigation and search, the knowledge you seek is only a click away.

Reporting dashboard

Monitor your business with quick access to sales, order, search terms and best-selling product data. And, with fully customisable, permission-based dashboards it’s easy to give the right people the right information.

Fully responsive

Choose a tool that can meet your customers wherever they are.  Create a fully responsive ecommerce site with out-of-the-box templates designed to display beautifully on every device.

Content staging and preview

Preview all changes by date or store view and optimise the timing and impact of site updates using the timeline dashboard. Automatically deploy updates at optimal times to create a flawless shopper experience. 

Customer segmentation and personalisation

Create personalised experiences at scale by dynamically displaying content, promotions and pricing to specific customers based on location, gender, order history, wish lists and more. 

Learn more about powerful user experiences in Adobe Commerce

Create powerful experience every time

Create powerful experiences every time

Discover how ecommerce personalisation makes it easy to connect with customers everywhere.

Make checkout a smooth experience

Download our guide to learn eight ways to improve your ecommerce checkout experience.

Make checkout a smooth experience

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