Rules-based experiences
Use rules-based decision trees to unfold a series of ads to your customers that takes them through a journey and follows them even if they move to different devices or websites.
Features
Content and Data Integrations
Make collaboration between design and marketing teams a reality with the integration of Creative Cloud assets library and customer data from Adobe Analytics and Adobe Audience Manager. Combined, you get approved, campaign-ready creative elements that can build insight-led, personalised advertising sequences.
Creative-side, meet your analytical-side.
Trying to make real-time, personalised ad experiences can be a real nightmare for marketing and design teams alike — and no one knows this better than you. Your customers demand personalised experiences, but the stress it puts on your design team is overwhelming. Couple that with a marketing department that expects personal, results-driven ads and you’ve got a formula for campaign disaster.
With integrated content and data, though, you can stop the fruitless cycle and start creating amazing ads. Our one-of-a-kind integration with Adobe Creative Cloud assets makes collaboration between design and marketing teams a reality. Activate ad creative across media buys and measure performance end-to-end. Combine customer and performance data with Adobe Experience Manager Assets to optimise creative and keep it consistent across marketing campaigns.
See what makes it work.
Creative Cloud integration
Browse and access approved, ad-campaign-ready creative elements to build advertising sequences. Tap into the full potential of your design and marketing teams to deliver on-brand, personalised ads.
Experience Cloud integration
Find audiences through Adobe Analytics Cloud integration, then activate dynamic creative across media buys. Inform ads with data to improve personalisation, measure performance and repeat.
See related features.
Intuitive workflows for creative
Reduce the creative development costs of your digital advertising with intuitive, self-serve user interfaces and customised templates that let you edit different elements, while still enforcing rules that keep new layouts on brand.
Customised creative services
Get help keeping up with the latest in digital advertising. Our experts can show you how to create customised, interactive, jaw-dropping ads that won’t just sell products, but will also engage your audience at a deeper level and move you to the forefront of technology.