Use rules-based decision trees to unfold a series of ads to your customers that takes them through a journey and follows them even if they move to different devices or websites.
Today’s customers crave personalised experiences, yet many advertisers struggle to deliver. As your customer’s use of ad blocking continues to rise — along with their expectations — coming up with that elusive, actionable game plan for personalisation becomes more important. You know you’ve got a great offer, but you’re not sure how to convey it in a way that seamlessly tells the whole story. And the last thing you want to do is irk your customers with generic messages played on repeat.
With rules-based experiences, you build out stories with logical chapters and sequences. This can help you target audiences consistently along the messaging journey and engage them on a personal level. A decision-tree model further drives strategic shifts that keeps your ads clear, concise and on message. When you tell stories that engage customers in a logical way, you’ll improve loyalty and have them wanting more.
Experience tree
Visualise messaging sequences by target audience, create multiple nodes to predict outcomes and make real-time changes without having to re-traffic the same ad creative.
Size-agnostic sequencing
Use sequential advertising to guide target audiences through a consistent messaging journey, regardless of how or where they choose to engage.
Learn how you can use experience trees to personalise ads in this tutorial video.
Read this article from the Adobe blog to learn how you can quickly roll out new advertising copy and assets in display ads without starting the design process from scratch.
Automatically build thousands of digital ads that vary in real time for product-based retargeting, creative personalisation, audience segmentation and customer journey. All of which can be optimised with a feed-based algorithm using multivariate testing.
Make collaboration between design and marketing teams a reality with the integration of Creative Cloud assets library and customer data from Adobe Analytics and Adobe Audience Manager. Combined, you get approved, campaign-ready creative elements that can build insight-led, personalised advertising sequences.
Get help keeping up with the latest in digital advertising. Our experts can show you how to create customised, interactive, jaw-dropping ads that won’t just sell products, but will also engage your audience at a deeper level and move you to the forefront of technology.