How Customer Journey Analytics Helps Improve CX

Explore how personalised insights and engagement begin and end with data in Customer Journey Analytics.

Make data management your competitive advantage.

Dive into a comprehensive guide on data management trends and tools to elevate your organisation’s strategy and stay ahead of the competition.

Best of Adobe Summit HK Edition Fire side chat with with Chow Tai Fook Jewellery

Fire-side chat with Chow Tai Fook Jewellery to share their experience how they enrich customer journey/experience through Adobe Experience Platform

Explore all Adobe Real-Time CDP resources

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2025 AI and Digital Trends in Data and Insights.

Better data management fuels engagement, growth and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers.

Adobe Real-Time CDP Collaboration use case guide for brands.

Learn how Adobe Real-Time Customer Data Platform Collaboration can help you to run better prospecting and retargeting campaigns with publishers.

Adobe Real-Time CDP and OneTrust Universal Consent.

See how businesses use Adobe and OneTrust to manage unified customer profiles with real-time consent and preference data.

Coca-Cola creates personalised experiences at scale.

Coca-Cola centralises data to personalise customer experiences with Adobe Journey Optimizer.

U.S. Bank accelerates personalised experiences at scale.

U.S. Bank personalises experiences at scale with Adobe Experience Cloud.

How Telefónica is adapting true omnichannel marketing with Adobe Experience Manager as a Cloud Service.

Telefónica will connect customer experiences across nine touchpoints.

Adobe named a Leader for B2C Customer Data Platforms.

Adobe has built an expansive CDP for the entire marketing lifecycle and has been recognised by Forrester Research. Check out the Forrester Wave: B2C Customer Data Platforms 2024 …

Signify increases net merchandised value by 55%.

Signify delivers personalised journeys and ecommerce for its millions of global consumers.

Create unified profiles for elevated customer experiences.

Explore our guide to building unified customer profiles and driving brand loyalty using a customer data platform that works in real time.

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