Reinventing Digital Experiences

On-demand webinar  | 60 min | Free of charge


A look at customer engagement standards in Hong Kong and how experience driven commerce is being used.

Understanding the six key areas of the “CXM Playbook” and how they will assist you in responding to current market trends.

Innovating your approach in order to adapt to how you will connect with your customer.

Some global use-cases into how organisations are approaching creating rich digital experiences.

Why attend this webinar?

- Learn how experience driven commerce is being used.
- Understand “CXM Playbook” and how it will assist you in responding to current market trends.
- adapt Innovative approach to connect with your customer.
- Practical globa use-cases showing how organisations are creating rich digital experiences.

Intended Audience

- Marketing decision makers & practitioners
- IT Decision makers & practitioners
- Digital


Scott Rigby

Alan Chan
Head of Digital Experience, Greater China
Alan's Linkedin

Alan is currently responsible for driving and operating Adobe’s Digital Experience business, facilitating Adobe customers to deliver fascinating experiences through digital transformation in the Greater China market.

Lee Hickin

 Patrick Sum
 Head of Product Marketing, Greater China
 Patrick's Linkedin

As a well-recognized thought leader in digital experience in the region and marketer himself, Patrick Sum heads up vision and go-to-market strategy for Adobe Digital Experience product portfolio for Greater China. Previously he served as Head of Solution Consulting for Adobe South China and HKT regions, and several regional and management roles in other leader technology companies including Oracle, IBM and Deloitte in Asia and United States.

Lee Hickin

 Herbert Lam
 Head, Digital Marketing, Asia
 Sun Life Asia
 Herbert's Linkedin

I am a passionate marketing practitioner with extensive experience in digital and data analytics.

As a core member of the Sun Life Digital Transformation team, I am responsible for elevating the brand’s marketing presence across the region. I drive engagement and champion innovation; ensuring new and existing clients discover our content and actively pursue our market leading solutions.

My main areas of expertise are client experiences, content marketing, social media engagement, search engine optimization, lead management, personalisation and automation with a strong focus on analytics and digital strategy. I manage a highly professional team of digital marketers and disruptors, and together we lead by example, driving best practice and promoting a digital-first culture.

Attend the webinar now