Customer-first focus
CMOs can focus on developing top-tier experiences, with CIOs contributing the technical and data expertise to identify business and customer needs.
When the CIO and CMO collaborate, every experience gets better.
The digital economy is fundamentally changing how businesses design and optimize customer experiences — and how their teams collaborate. In this environment, alignment between the chief marketing officer (CMO) and chief information officer (CIO) is critical for helping organizations create customer-focused approaches to digital transformation that lead to business growth.
Working together matters more than ever
Creating innovative and personalized experiences involves the efforts of both your CIO and CMO. Developing this partnership benefits an organization in three critical ways:
Emphasis on collaboration
Working closely together, the CIO and CMO can accelerate creation and delivery of better customer experiences everywhere while reinforcing customer data security and digital systems stability.
Stronger focus, stronger teams
Marketing and IT teams develop a cross-functional relationship that inspires innovation, business growth, and prepares your organization for future disruptions to the status quo.
“The pandemic is a wake-up call. The companies that will emerge stronger are the ones where the CIO and CMO take joint ownership of customer experience.”
PEEYUSH DUBEY, CHIEF MARKETING OFFICER, LTI
Business innovators weigh in on the importance of CMOs and CIOs to the customer experience
Adobe Summit opening keynote
Adobe executives and global business leaders share how personalized customer experiences are the key to business growth for today and tomorrow.
Role of the CIO in a digital economy
Industry experts discuss why CIOs are becoming leaders of customer experience innovation, and how your organization can build a technical foundation to support digital transformation.
Learn how CIO and CMO partnerships are powering digital transformation
Our select resources explore the development of CIO+CMO partnerships in today’s digital-first economy
Report
2022 Digital Trends
We interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid signicant disruption and opportunity.
Case Study
Walgreens Boots Alliance CIO & CMO share COVID-19 lessons learned
Learn how the CIO and CMO of Walgreens Boots Alliance work together and what they’ve learned about customer expectations throughout the pandemic.
Case Study
Industry West — a small business with big ambitions
Industry West, a modern furniture retailer, needed an innovative store to sell online. Discover how their CMO transformed their business with Adobe Commerce.
A partnership that is up to the task
More than ever, aligning on customer experience in an imperative for CIOs and CMOs. This close alignment is key to thriving in the face of today’s challenges:
Digital Economy
The digital economy prioritizes the customer, making it imperative to establish the right customer experience management strategies and prepare for the next disruption to the status quo.
Cookieless World
Growing your business in a world without third party cookies means you must acquire customer data with consent and unify it across channels to deliver consistent and personal experiences, at scale.
Marketing Agility
Your business must be empowered to monitor and quickly identify marketplace shifts, consistently measure campaign impact in real-time, and rapidly shift direction to keep pace with customer demand.