https://main--bacom--adobecom.hlx.page/fragments/products/treeview/product-advertising
Without a united platform, your media strategy is divided.
You’re on mobile launching a new product, but your online video, search and display ads are featuring something different. What could have been a unified campaign, turned out to be a tactical execution in silos. Adobe Advertising changes all this. By bringing together media, content and data, you can finally deliver a seamless, relevant experience across every channel. The kind of experience that engages customers and increases conversion.
A quarter century of digital transformation
Digital advertising is turning 25 and we're celebrating with a look back - and a look to the future.
Get it all with our demand-side platform
An incomplete solution is never good enough, but that's what many media buyers today have to deal with. Currently, only the digital parts of a media buy benefit from the automation of a demand-side platform. While the other part is stuck with decades-old technology. And more often than not, marketers rely on three or more single-point DSPs to execute their strategy. So each DSP only delivers part of the data, part of the customer journey and reaches only some of the channels. Well, it’s time that changes. Find out what our united DSP can do for you.
Get smarter Search, Social, & Commerce marketing management
To efficiently drive the right visitors to your site, you’ll need to bring together inventory from as many sources as possible and then sift through it for insights on the most effective ways to reach them. Better yet, you need to connect enterprise data with publisher automation for optimising customer touch points. Our platform is one of the very few that makes the most out of your first-party data and ingests a comprehensive array of data from paid sources. Then using our exclusive Adobe Sensei intelligence, you’ll get predictions on how to get the highest conversions for the lowest costs. You’ll measure results, improve your campaigns, turn insights into action and come out ahead of your competition.
Bring creative management to life
So much space, so little time. Automated buys. Real-time bidding. Personalisation. New devices. There’s no shortage of places to put your digital ads. The same can’t be said of designers. At Adobe, we’re experts on creative tools and we’ve used that know-how to automate the tedious tasks of customising ad creative for sophisticated advertising campaigns. See how creative management lets marketers and designers collaborate at a new level to scale campaigns and deliver exceptional experiences.