Efficiency Tools

Make the most of your time with a variety of tools, products and integrations, including simple and flexible objective-optimisation definitions, package-level performance goals, improved bulk edit and bulk creation tools and performance metrics.


Just don’t optimise every click. Unify them, too.

In an increasingly fragmented media landscape, it’s hard to keep everything moving forward. The problem is that without cross-platform consistency and cohesion, you could be missing out on opportunities to engage and activate your audience.

Designed to unify channels, co-ordinate campaigns and value every impression using a precise trading-style model, the efficiency tools in Adobe Advertising Cloud make this complex process simple, streamlined and successful. With just a click, start bringing your campaign puzzle together and tap into precision targeting to make the most of every piece.


See what makes it work.

Cross-channel precision
Whether it’s display, video, mobile or TV, you’ll have the power to unify campaigns and optimise every impression. Think of it as your personal advertising trading desk.

Packaged to perform
With simple, flexible, objective optimisation definitions and portfolio-level performance goals, make sense of the marketplace clutter and ensure you’re always moving forward.

Power up your campaigns
With a variety of industry-leading tools, products and integrations, it’s easier than ever for your brand to maximise your reach and impact, all with a few quick clicks.

Learn more about efficiency tools in Adobe Advertising Cloud. | Optimize with Adobe Sensei

Optimise with Adobe Sensei.

Discover how it’s now easier than ever to drive better bid optimisation, simulations and forecasting decisions with Adobe Sensei, our AI and machine learning framework.

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