Predictive Forecasting Tools

Plan your campaign strategy with ready-to-use forecasting tools with artificial intelligence, powered by Adobe Sensei. Run simulations that show how much to spend on every campaign. Get customised spend recommendations that help stretch your budget across all your portfolios. Pinpoint insights with granular modelling down to the keyword—including cost, clicks, position, cost-per-click and revenue.

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Know your audience’s next step — before they do.

You have a budget. And you need it to land as many conversions as possible. This means you have to make exactly the right trade-offs. But consumers now use multiple devices and engage with brands on multiple channels — making it even harder to predict your audience’s behaviour.

Predictive modelling is powered by Adobe Sensei, our artificial intelligence (AI) and machine learning framework. It tells you what’s most likely to happen based on the scenarios you set up. By forecasting the future viewing habits of your audience, the AI-powered engine selects the right path and even makes the tough trade-off decisions — on audience, device, geography and time. The result is an increase in your conversions with the exact same budget or you can even lower your budget while maintaining your current conversion rate.