Adobe Experience Cloud: A Leader in marketing platforms.
Forrester has named us a Leader in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018. An enterprise marketing software suite is more than just marketing. It starts with customer experience and brings together sales, service, and commerce in a larger business platform.
Adobe Experience Cloud drove a 25% increase in conversion rate by delivering personalised and optimised content to targeted audiences at scale.
10% increase in average order value.
Using Adobe Audience Manager, Adobe Target and Adobe Experience Manager, the composite organisation was able to grow average order values by 10%.
14% YOY growth in unique site visitors.
Organisations drove significant improvements in customer acquisitions and saw a 14% year-over-year growth in new unique visitor site traffic.
Organisations experienced benefits of $35.1 million over three years and reached their payback of investment 7 months after the go-live date.
Read the full study to see how Adobe Experience Cloud delivers high ROI.
Adobe Experience Cloud is an integrated cloud platform for marketing, analytics, advertising and commerce. To better understand the costs and benefits associated with this investment, Forrester interviewed customers across seven industries.