“Working with Adobe Audience Manager allows us to activate data and bring teams together to target audiences with specific messages. We can be more dynamic and creative in our efforts and we can target high-value audiences with more efficient marketing campaigns.”
Shelley Wise, Vice President, Integrated Marketing, Princess Cruises
Wanting a better view of their customers, Princess Cruises decided to use Adobe Audience Manager as the foundation of their data management efforts. And by combining Adobe Audience Manager with Adobe Analytics, they were able to get a unique 360-degree view of their customers and insights.