ADOBE FIREFLY APPROACH FOR BUSINESS
Confidently meet content needs with Firefly generative AI.
Marketing and creative leaders recognise generative AI’s potential for content creation and personalisation, but they must also minimise risk and protect their brands. Built with transparency and commercial safety in mind, Firefly generative AI models help organisations move confidently from experimentation to delivering value with AI.
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Discover the Firefly difference.
- Responsibly developed & safe for business
- Integrated into existing tools & workflows
- Customises to your brand
- Precision, quality & control across formats
Responsibly developed and safe for business.
Feel confident creating content with Firefly generative AI models, knowing they’re safe for commercial use. Customers on qualifying plans are eligible for IP indemnification for generated content (terms apply).
- Responsible training. Rest assured knowing Adobe only trains its models on content where we have permission or rights. This prevents content creation that infringes copyright or intellectual property rights.
- Diverse representation. Resonate with all customers using generative AI outputs designed to avoid harmful biases across gender, age, skin tone and more.
- Transparency of origin. Get automatically applied content credentials to assets fully generated by Firefly. Learn more about Content Credentials.
Learn more | Learn about Adobe’s approach to Firefly generative AI
Integrated into existing tools and workflows.
Firefly is embedded directly into the tools creative and marketing teams use every day, reducing process bottlenecks that impede creativity and marketing agility.
- Ideation workflows. From mood boards to storyboards, ideate and develop concepts using generative AI on a collaborative canvas with Firefly Boards.
- Boost creative output. Create high-quality hero assets faster with Firefly features in Adobe's flagship creative apps, including Generative Fill in Photoshop, Generative Extend in {{adobe-premiere}} and both Text to Vector and Generative Recolor in Adobe Illustrator.
- Automate production. Eliminate repetitive manual tasks with Firefly Services to automate and scale thousands of asset variations across audiences, channels and geos.
- Empower all business teams. Enable teams like marketing, sales, HR and finance to create standout brand content with powerful tools like Adobe Express and GenStudio for Performance Marketing.
Customises to your brand.
Create assets that are unique to your brand by centrally developing templates, libraries and customised versions of Firefly and sharing them across teams.
- Consistent creation. Set and share Style Kits that include reference images, effects, prompts and objects for consistent creation across the organisation.
- Customised training. Safely train Firefly Custom Models on your own assets to generate high-quality, brand-specific content for different campaigns, brands and subjects.
Precision, quality and control across media.
Firefly was built to enhance human creativity and help teams bring their ideas to life across formats.
- High-quality AI outputs. Give your team AI models built on industry-leading training data and decades of experience in media technology.
- Precision and control. Get over 20 ways to ensure generative content reflects your creative vision — including lighting, tone, effects, style and even composition references.
- Innovation across formats. Continually advance quality, speed and breadth of content — including images, design, audio, video and more.
What analysts are saying.
“Adobe has been a firehose of innovation bringing generative AI solutions to commercial content creation. Adobe, more than any other marketing or GenAI provider, anticipated and solved the most pressing issues that make public GenAI content creation tools nonstarters for major brands.”
Gerry Murray, IDC, December 2024
“Adobe has been incredibly successful thus far. It very much painted a vision for the future with developing a commercially viable service for generative AI.”
Jay Pattisall, Forrester, March 2024
“Adobe Firefly brings a governed, predictable and secure GenAI to the unpredictable world of GenAI applications. Adobe has done a lot of work in ethical AI, responsible AI and the ability to provide a transparent and validated approach to content provenance.”
Andy Thurai, Vice President and Principal Analyst, Constellation Research Inc., September 2024
Questions? We have answers.
What is Adobe Firefly?
What principles guide Adobe’s responsible AI approach for Firefly in business?
Firefly uses commercially-safe datasets, including licensed and public domain content where copyright has expired and does not train on customer data. Additionally, as a founding collaborator of the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. The CAI is a community of media and tech companies, NGOs, academics and others working to promote adoption of an open industry standard for content authenticity and provenance. Enterprise users can enforce brand safety by deploying Firefly Custom Models trained on approved assets and Firefly also supports Content Credentials, which attach origin and editing metadata to every AI-generated file for transparency and review.
What role can Firefly play in a business’s AI adoption strategy?
How does Firefly align with evolving global AI governance frameworks, regulatory standards and industry best practices?
Where does Firefly get its data from?
The current Firefly generative AI models were trained on licensed content, such as Adobe Stock, along with public domain content where copyright has expired.
Adobe offers Customised Models, which are ways for creators to train the models with their own assets, so they can generate content that matches their unique style, branding and design language without the influence of other creators’ content.
Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.
Is customer content automatically used to train Firefly?
Is Firefly integrated into Adobe apps?
How can my organisation try out the Firefly web app?
Can customers use the images generated from Firefly commercially?
For features without the beta label, you can use outputs generated from Firefly in your commercial projects. For features that are in beta, you can use the outputs generated from Firefly for your commercial projects unless explicitly stated otherwise in the product.
As with the use of all Creative Cloud products and services, Firefly outputs cannot be used in an illegal manner (including to infringe or violate the rights of others) or in connection with creating, training or otherwise improving AI and machine learning models. Learn more | Learn more about Firefly for Enterprise Customers
Will Adobe indemnify enterprise customers in the unlikely event of an IP claim involving a Firefly output?
Which enterprise plans will offer IP indemnity for select Firefly outputs?
Will I have a copyright interest in the output I generate with Firefly?
Where can I find out more about Firefly?
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