Most marketers know their customers’ expectations have changed, but still struggle to meet those shifting expectations. Build a step-by-step path to better engagement with the worksheet Engagement: Transform Your Customer Relationships with Data.
Sales intelligence tools offer deep insights into buyer behaviours to help sales teams be more efficient and effective with sales engagement tools to capitalise on that intelligence.
It takes more than just open communication for marketing and sales to rise above the sum of their parts. Giving sales teams complete visibility into where a customer has been, how they’ve engaged and what their next move may be is crucial to effective, personalised outreach that feels seamless.
Adobe Marketo Engage lets you share your most valuable marketing insights with your sales team so they can act with speed and confidence. Sales Insight runs directly in your CRM, letting sales reps work in their preferred workspace as they identify promising leads and act with greater insight into that buyer’s behaviour. Sales reps can not only monitor behaviours that indicate buying interest — such as email opens or website visits — but can also directly engage with customers and prospects through multi-step campaigns, customisable email templates, an integrated dialer and more. Best of all, this activity data is all synced to the CRM and Marketo Engage to facilitate seamless cross-channel experiences and nurtures across both sales and marketing touchpoints.
Straightforward lead prioritisation
Activity tracking
Seamless handoffs
Insight to action
Sales insight actions
Real-time notifications
Most marketers know their customers’ expectations have changed, but still struggle to meet those shifting expectations. Build a step-by-step path to better engagement with the worksheet Engagement: Transform Your Customer Relationships with Data.