Even the best campaigns fall flat if they fail to reach the right audience. Rather than settling for broad, demographic-based targeting, you need tools that can help pinpoint key personas across accounts and deliver personalised content that makes the biggest impact.
Adobe Marketo Engage brings sales and marketing together by unifying lead management and target account management in one solution. Use one application to conveniently activate and target lead and account audiences across marketing and paid media plug sockets and Adobe Exchange™ programmes, whether it’s for inbound or account-based marketing. You can even target and retarget anonymous users. Native integrations with paid media plug sockets such as LinkedIn, Facebook Ads, Google AdWords, let you quickly turn insights into action — delivering personalised content that will convert.