ADOBE TARGET

Benefits of Adobe Target

Take omnichannel personalisation to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

Stop guessing with A/B and multivariate testing.
Running isolated testing just doesn't cut it. Target lets you easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimisation. Test the experience and personalise it to every visitor, applying artificial intelligence with a single click.

Explore all benefits of Adobe Target

The latest innovations for Adobe Target.

Adobe Target delivers real-time connectivity to Adobe Experience Platform for improved insights and reporting. A new UI and generative AI tools help boost practitioner productivity.

• Improve visibility into projects, get faster activity creation and ensure projects resources are focused on top priorities with enhancements to the Activities list and details.
• Use the new generative AI assistant to identify how Adobe Target can address new use cases with step-by-step product guidance.
• Aggregate key metrics across all activities and enable better visibility to recently edited or viewed items from the home screen with the new insights dashboard.
• Analyse the performance of your testing and personalisation within Customer Journey Analytics to better understand the impact to key metrics and segments across the buyer’s journey.