It is clear at this point that eCommerce is a must for nearly every company. While eCommerce may be a supplemental or alternative channel for many companies right now, it is quickly evolving into the preferred channel for communication and interaction in today's hypercompetitive business world.
It is deceptively easy to get into the eCommerce game. Just set up a website with shopping basket capabilities and you’re in business, right? Well, not quite. While the website and shopping basket can indeed be relatively easy to set up, the actual administration of eCommerce is far more involved. Download this publication to learn how to create an integrated, omnichannel, experience for your customers.