Content Supply Chain - Delivery & Activation
Deliver personalised content for your entire customer journey.
Adobe empowers you to seamlessly manage content delivery to all your digital channels — including web, email and social — as well as to mobile devices and apps, so you don’t miss opportunities to meet customers with the right content.
Power experiences and improve performance — effortlessly.
Activate on-brand content across channels quickly.
Optimise content delivery for activation across channels with robust integrations to Adobe Experience Cloud and third-party delivery applications.
- Streamline content publishing. Quickly create, edit and publish content to all your digital properties with Adobe Experience Manager Sites.
- Activate content across channels. Power content delivery across email, SMS and more anywhere in the customer journey — all from one application with Adobe Journey Optimizer.
- Manage multichannel B2B journeys. Orchestrate and execute personalised, cross-channel campaigns and buying group journeys with Adobe Marketo Engage and Adobe Journey Optimizer B2B Edition.
- Activate content directly to ad platforms. Publish right to Meta, Google, LinkedIn and other paid media and social channels to immediately deliver new, relevant content to your target audiences.
Delivery and activation is powered by integrations with these Adobe products.
“By partnering with Adobe, we are expanding our technical capabilities and driving our digital business innovation — always with the goal of providing a seamless and personalised experience for our customers across all online and off-line channels.”
Michael Nilles
Chief Digital & Information Officer, Henkel AG & Co KGaA
Learn more about content delivery and activation.
Content as a Service v3 - content-supply-chain - Thursday, September 18, 2025 at 16:53
Questions about content delivery? We have answers.
What is the meaning of content delivery?
What is the main purpose of content delivery?
What is an example of a content delivery network?
