Marketing automation that actually delivers revenue.

Adobe for Business Team

10-09-2025

Marketing performance chart illustrating how automation drives scalable, predictable growth.

Most marketing automation content plays it safe. It talks about streamlining emails or saving time. But the reality for enterprise teams is far more complex.

You’re not just trying to move faster. You’re trying to move smarter — with coordinated, measurable, revenue-driving programs that scale across business units, buyer committees, and product lines.

That’s what Adobe Marketo Engage was built to do.

Here’s what enterprise-grade marketing automation really means — and how leading organizations use Marketo Engage to power growth.

Automation isn’t the goal. Revenue is.

The best marketing teams aren’t chasing automation for their own sake. They’re building connected systems that:

And they’re doing it fast — and at scale. Across 14–23 person buying groups.

That’s why 5,000+ global organizations use Marketo Engage as their system of record for demand generation.

What enterprise marketing automation actually looks like.

Marketing automation isn’t just about outbound execution — it’s about orchestrating meaningful customer journeys across channels, personas, and funnel stages. Marketo Engage helps enterprise teams design and deliver connected experiences that reflect how B2B buyers behave today — across every stage, channel, and buying role.

Orchestrate engagement across the full buying group.

Workflows that move faster than your sales team.

Marketo Engage automatically scores and routes leads and accounts based on behavior, profile, and sales-readiness — all in real time.

Attribution that goes beyond lead source.

AI that scales personalization, not just novelty.

Marketo Engage: Built for scale, speed, and revenue.

Data unification and segmentation.

Campaign scale and operational efficiency.

Sales and marketing partnership.

Adobe-native integrations.

What happens when you get automation right?

These aren’t just productivity wins. They’re revenue outcomes.

Ready to operationalize true marketing automation?

Marketing automation is no longer a nice-to-have. It’s the backbone of revenue operations.

If you’re ready to go beyond batch-and-blast and turn automation into acceleration, it’s time to see what Marketo Engage can do.

Book a demo. Let’s talk revenue.

Want to see how Marketo Engage fits into Adobe's broader enterprise ecosystem? Explore how it integrates with Real-Time CDP, Journey Optimizer, and Customer Journey Analytics to drive unified customer experiences across your entire go-to-market stack. Learn more about unified customer experience.

https://business.adobe.com/fragments/resources/cards/thank-you-collections/marketo-engage