Adobe Marketo Engage
Take the guesswork out of marketing work with marketing automation.
Say goodbye to marketing missteps with industry-leading marketing automation that lets you streamline lead management, cross-channel engagement, and multi-touch attribution.
A fully automated platform built for scale, speed, and personalization.
Traditional marketing is an uphill climb. With lead chasing, audience guesswork, and imprecise tracking and analysis comes marketing missteps — and missed opportunities. Disjointed customer experiences and miscalculated handoffs to sales teams can sink your deal and your reputation. To stay ahead, teams needs to scale, become more precise, and adapt to customer demands in real time.
But the best marketing team in the world can’t manage all the data and unique customer journeys needed to create customer relationships at enterprise scale. To keep growing, marketers need marketing automations to find the right prospects and personally nurture them through complex, self-led customer journeys.
Adobe can help.
Whether you’re a B2B marketer needing lead-based and account-based marketing tools or a B2C marketer nurturing high-value relationships, Adobe Marketo Engage uses data and AI to automate marketing tasks and workflows, while tracking impact and reach. AI-assisted automations help you create in-depth profiles, and find and segment new prospects and audiences. Real-time “listening” triggers relevant content across web, mobile, and email marketing, as well as paid and social channels. Finally, native integrations connect marketing automation with your most important tools, such as your CRM, to let your teams sync marketing and sales efforts.
Here’s how you can put your marketing on automatic.
Audience building and segmentation
Use AI to build and segment your audience by demographics, firmographics, and simple and cross-channel behavior to get a holistic view of prospect, customer, and engagement data.
Easily personalize your web pages, emails, social media, advertising, SMS, and events, as well as responsive landing pages with integrated forms that make it easy for buyers to convert.
Lead nurturing and scoring
Support your lead-to-revenue process with your sales team by co-developing intelligent scoring and qualification models across all programs.
Automatically launch a campaign or respond in real time with personalized content the moment a customer fills out a form, visits a web page, or their lead score changes.
Measure revenue performance by channel or program across metrics like revenue, pipeline, investment, ROI, and prospects generated to determine which investments give the greatest return.
Average sales value when part of a lead nurturing campaign.
Campaign efficiency with the same marketing staff.
Overall deal velocity.
“The automation in Marketo Engage gives us more time to create unique content that turns fans into loyal ticket-holders. In just two years, we increased digital leads by 80% and revenue growth by 315%.”
Senior Director of Database Marketing, Milwaukee Bucks
We gathered the numbers. Take a look at the ROI of marketing automation.
From increased revenue to shortened sale cycles, this infographic highlights how marketing automation affects business.