Adobe Marketo Engage Use Case
Create relevant and consistent customer experiences across channels to remove buying friction, accelerate the customer journey, improve marketing efficiency, and increase deal velocity.
Adobe Marketo Engage lets you manage every aspect of the customer journey for your audiences from a centralized hub. With it, you can consistently deliver relevant and timely experiences across channels and maximize impact.
Show your customers you understand them. Marketo Engage gives you dynamic content and Smart Campaign automations, which let you deliver personalized content — either through a scheduled campaign or based on triggers, such as a change in CRM status. Use it to improve the relevance of every customer engagement.
Expand your reach to new channels, lines of business, regions, and more. Marketo Engage makes it easy to manage or add channels from a centralized hub. The embedded channels, flexible automation engine, reusable programs and templates, and extensible architecture make it an ideal platform for increasing the sophistication of your marketing strategies.
Make every customer engagement count with AI-powered predictive content and advanced marketing attribution. Marketo Measure and Marketo Engage help you identify and launch engagement strategies to optimize and maximize your campaign goals.
Used targeting and automation to reduce advisor recruitment campaign costs by 400% per prospect.
“Adobe Marketo Engage changed everything for us. The solution enables our B2B marketing team to map the entire customer journey and create personal customer experiences automatically.”
Claudia Kley
Demand Marketing Manager, Walter AG
