con-block-row-bgcolor

#000

Adobe Marketo Qualifier

Go from demand generation to qualification, faster.

Build high-quality pipeline by unifying marketing and BDR workflows in one AI-powered application.

Book a demo

Agentic workflows for intelligent business development.

Marketo Qualifier unifies lead, account, and buying group* signals and automates personalized multi-channel outreach to help BDRs effectively prioritize and engage prospects faster.

Agentic outbound

Use natural language to set an audience and engagement goal that triggers automatic enrollment into personalized multi-channel sequences.

Target select audiences such as dormant leads, event attendees, or renewal accounts.
Deploy AI-led multi-channel outreach sequences personalized across email and LinkedIn.
Customize AI-generated sequences for further personalization.
Monitor performance, such as opens, clicks, replies, and LinkedIn activity.

style

Divider, container

Prospect prioritization

Focus your time on the hottest leads, ranked automatically from dynamic signals in Adobe Marketo Engage and your CRM.

Automatically surface your most engaged prospects — no manual list-building required.
Stay up to date on engaged prospects as new signals come in.

style

Divider, container

AI-led research and insights

View a single AI-generated summary of every lead, account, and buying group* based on insights from all your data across web, CRM, and Marketo Engage.

Get an AI-generated executive summary of every prospect, including pain points and financial signals, alongside curated buying signals like acquisitions, leadership changes, and more.
See a buying intent score for every prospect based on a combined engagement signal and product-of-interest data.
Seamlessly view CRM sales activity and open opportunities in one unified profile built on the latest data from Marketo Engage and your CRM.

style

Divider, container

Personalized engagement

Increase buyer engagement and conversions with AI-generated one-to-one omnichannel outreach that’s fully editable and grounded in rich buyer and brand context.

Generate on-brand messages personalized to every prospect using context pulled from CRM data and marketing signals, with visible attribution showing precisely what shaped the content.
Maximize deliverability automatically with built-in send-time optimization and sending guardrails that boost engagement.
Improve BDR outreach by uploading sales collateral into Knowledge Center to shape every message including your Ideal Customer Profiles, battle cards, sales plays, and product catalogs.

style

Divider, container

Valuable reporting and analytics

Track engagement and continuously sharpen outreach with AI-powered learning and reporting.

Monitor real-time engagement across opens, clicks, and replies as they happen.
See exactly how outreach is performing, with visibility that scales from a single seller up to leadership.
Improve outreach and sales outcomes over time as AI learns from what prospects engage with most.

linear-gradient(158deg, rgba(221,231,251,1) 24%, rgba(179,215,244,1) 58%, rgba(255,255,255,1) 100%

Learn how to use Adobe Marketo Qualifier.

Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guide.

Learn more | Learn more experience league journey optimizer b2b edition

Experience the full power of Adobe Marketo Qualifier.

anchor

experience-the-full-power-of-adobe-marketo-qualifier

Marketo Configurator Thursday, September 17, 2026 at 10:58

Success content

Thank you for your interest in Adobe Marketo Qualifier. Your request has been submitted to an Adobe representative who will contact you shortly.

style

s-spacing-bottom

Frequently asked questions about Adobe Marketo Qualifier.

How does AI improve B2B sales qualification?

AI in Adobe Marketo Qualifier analyzes lead and account signals — such as engagement, intent, and fit — to identify which opportunities will most likely lead to conversion. It continuously learns from outcomes to refine scoring and prioritization, helping marketing and sales focus on the highest-value buying groups faster. Marketo Qualifer can also analyze signals from buying groups if used with Adobe Marketo Optimizer.

What is a marketing-qualified buying group (MQBG)?

A marketing-qualified buying group (MQBG) is a set of contacts within an account that collectively demonstrate interest and readiness to purchase. Instead of qualifying individual leads, MQBGs recognize that B2B decisions are made by groups, allowing marketing and sales to coordinate outreach around the full buying committee.

How does Marketo Qualifier integrate with CRM systems?

Marketo Qualifier is designed to work alongside CRM systems by syncing key account, opportunity, and buying group data. This keeps qualification scores, journey activity, and engagement insights aligned with the records sales teams use every day, reducing manual handoffs and data gaps.

What qualification criteria does Marketo Qualifier use?

Marketo Qualifier uses a combination of account attributes, behavioral engagement, intent signals, and buying group composition to assess readiness. AI models weigh these factors to generate transparent scores and stages, so teams can see why a buying group is qualified and when it’s ready for sales follow-up.

How does AI-powered sales qualification accelerate pipeline growth?

AI-powered qualification helps surface high-intent buying groups earlier and with greater accuracy, so sales can prioritize outreach where it matters most. By aligning marketing engagement, account context, and predictive scoring, organizations can improve conversion rates, shorten sales cycles, and build a more reliable pipeline.

*Adobe Marketo Optimizer required to enable buying groups in Marketo Qualifier.

anchor

foot-note

title

AI-driven engagement with Adobe Marketo Qualifier.

CardDescription

Unify account signals, prioritize your top prospects, and automate personalized omnichannel outreach using AI-led agentic workflows.

cardDate

2026-09-24

cardImage

Adobe Marketo Qualifier

Go from demand generation to qualification, faster.