Adobe Marketo Qualifier

Go from demand generation to qualification, faster.

Build high-quality pipeline by unifying marketing and BDR workflows in one AI-powered application.

Agentic workflows for intelligent business development.

Marketo Qualifier unifies lead, account, and buying group* signals and automates personalized multi-channel outreach to help BDRs effectively prioritize and engage prospects faster.

Agentic outbound

Use natural language to set an audience and engagement goal that triggers automatic enrollment into personalized multi-channel sequences.

Target select audiences such as dormant leads, event attendees, or renewal accounts.
Deploy AI-led multi-channel outreach sequences personalized across email and LinkedIn.
Customize AI-generated sequences for further personalization.
Monitor performance, such as opens, clicks, replies, and LinkedIn activity.

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Prospect prioritization

Focus your time on the hottest leads, ranked automatically from dynamic signals in Adobe Marketo Engage and your CRM.

Automatically surface your most engaged prospects — no manual list-building required.
Stay up to date on engaged prospects as new signals come in.

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AI-led research and insights

View a single AI-generated summary of every lead, account, and buying group* based on insights from all your data across web, CRM, and Marketo Engage.

Get an AI-generated executive summary of every prospect, including pain points and financial signals, alongside curated buying signals like acquisitions, leadership changes, and more.
See a buying intent score for every prospect based on a combined engagement signal and product-of-interest data.
Seamlessly view CRM sales activity and open opportunities in one unified profile built on the latest data from Marketo Engage and your CRM.

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Personalized engagement

Increase buyer engagement and conversions with AI-generated one-to-one omnichannel outreach that’s fully editable and grounded in rich buyer and brand context.

Generate on-brand messages personalized to every prospect using context pulled from CRM data and marketing signals, with visible attribution showing precisely what shaped the content.
Maximize deliverability automatically with built-in send-time optimization and sending guardrails that boost engagement.
Improve BDR outreach by uploading sales collateral into Knowledge Center to shape every message including your Ideal Customer Profiles, battle cards, sales plays, and product catalogs.

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Valuable reporting and analytics

Track engagement and continuously sharpen outreach with AI-powered learning and reporting.

Monitor real-time engagement across opens, clicks, and replies as they happen.
See exactly how outreach is performing, with visibility that scales from a single seller up to leadership.
Improve outreach and sales outcomes over time as AI learns from what prospects engage with most.