Adobe Marketo Engage features.

From cross-channel marketing automations to robust reporting, our tools let you deliver relevant content in real time, increase engagement and conversion, and prove the value of your marketing efforts.



Cross-channel marketing

Marketo Engage lets you coordinate engagement across channels both online and in-person so you always know where your customers are at every stage of their journey. Then you can connect with them in a way that always feels relevant.


Engagement map

Simple, built-in customer engagement visualizations make it easy to manage, evaluate, and fine-tune interconnected and deeply nested campaigns.

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Cross-channel engagement

Coordinate across multiple native, online, and offline channels to keep your customers engaged no matter when and where they interact.

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Social marketing

Connect with customers on the world’s most popular platforms and forge authentic connections through personalized messages, campaigns, sweepstakes, and more.

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Email marketing

Liven up the inbox with impactful email campaigns that are personalized based on your customer’s real-time behavior.

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Interactive webinars

Set up, deliver, and host interactive webinar sessions using an end-to-end virtual event marketing solution that’s built-in to your marketing automation engine.

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Mobile marketing

Continue the conversation on mobile by taking what you hear from other channels and devices and responding in mobile for a more immediate, impactful experience.

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Digital advertising

Target the right customers with relevant, personalized ads no matter where they are across the web.

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Adobe Dynamic Chat

Maximize website conversions with proactive and personalized chat conversations designed for both lead and account-based strategies.

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Sales insights

Sales intelligence tools offer deep insights into buyer behaviors to help sales teams be more efficient and effective.

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Account profiling

Reveal new target accounts, validate existing account lists, and build the ideal customer profile — in seconds, not weeks — using AI-powered workflows and account-based marketing filters.

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Target account management

Bring sales and marketing together to coordinate account-based activities using centralized automations to deliver personalized cross-channel campaigns to your high-value accounts.

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Predictive audiences

Confidently identify, target, and connect with the right audience every time using AI-powered audience segmentation.

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Lead generation

Deliver the highest performing content to your website and your customer’s inbox alike with the predictive power of AI from Adobe Sensei.

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Create highly refined lead- and account-based audiences that update in real time so you can deliver hyper-targeted, dynamic content that increases conversion.

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Target and retarget lead and account-based audiences across marketing and paid media outlets using fit, intent, engagement, and CRM activity to reach customers with pinpoint accuracy.

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Sales and marketing partnership

To give your accounts seamless, personalized experiences, you need to connect the dots between marketing and sales. By arming sales with prioritized leads, customer insights, and content with a proven track record, both departments can collaborate better and convert more.

Sales insight

Content intelligence

Show customers you understand what they need in the moment. Marketo Engage uses real-time behaviors, profiles enriched with online and offline data, and AI to help you identify and deliver the best-performing content to create 1:1 personalized experiences at scale.


Content personalization

Create content at scale while still treating customers as individuals with AI-powered content personalization.

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Web personalization

Deliver personalized content for every site visitor, known or anonymous, to create meaningful experiences that speak right to them.

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Predictive content

Deliver the highest performing content to your website and your customer’s inbox alike with the predictive power of AI from Adobe Sensei.

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Marketing analytics

Understand how effective each piece of your customer experience is with advanced data insight reporting, attribution, and analytics.

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Advanced journey analytics

Map the entire customer lifecycle, see how many customers are at each stage and who’s engaging where, and quickly identify bottlenecks to optimize deal velocity.

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Multi-touch attribution

Create highly personalized experiences by centralizing marketing, sales, third-party, and account data for a more holistic view of your audience.

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Data and insights

Marketo Engage helps you tie revenue back to specific channels, campaigns, and even individual pieces of content so you can prove what marketing efforts are having the biggest impact—and improve the ones that are falling short.