REPORT

A Leader for B2B marketing automation platforms.

Adobe recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

Adobe is redefining B2B marketing automation through innovations designed to drive revenue growth, powered by generative and agentic AI. And we're thrilled to announce that Gartner has named us a Leader in B2B marketing automation platforms.

Our purpose-built B2B solutions add value to enterprises with:

Revenue growth and optimization capabilities that help align sales and marketing around buying-group engagement.
Buying-group insights and revenue impact visibility that connect engagement to opportunity progression and outcomes.
Generative and agentic AI capabilities in Adobe Marketo Engage that streamline execution through collaborative workflows, agentic orchestration, and automation.

Read the 2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms report to find out more.

Please share your contact information to download the report.

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Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Jeff Cohen, Upasna Chandna, Martin DeWitt, Julian Poulter, 22 September 2026 and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Adobe.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.