ADOBE EXPERIENCE MANAGER SITES
Before you can personalise at scale, you must create content at scale.
Adobe Experience Manager Sites gives you unique tools that let you create content once and quickly spinoff unlimited variations, making it easy to personalise at scale across any channel, while AI-powered real-time targeting ensures each customer experience is the best.
You know what your audience wants. Delivering it is another story.
With increased access to more robust customer data, it’s never been easier for marketers to build highly refined audience segments. For marketers and IT teams who have spent time and energy collecting all this customer data, the next challenge is delivering one-to-one personalised content that can take full advantage of these deep insights to increase conversion and engagement. But creating dozens of variations of a piece of content to match each customer on each channel is a time-consuming task.
To keep up with the unique preferences of all your different customers, you need to create content that feels individualised without spending the resources to create each piece individually. A content management system (CMS) like Adobe Experience Manager Sites can help your team create content at scale and use your wealth of data to make experiences that are tailored to each customer’s preferences.
Adobe can help.
Adobe Experience Manager Sites helps you to tackle the dual challenges of creating and personalising content at scale from a single platform. Create content once and quickly repurpose it across a variety of channels with flexible Adobe Experience and Content Fragments. Match the right content to your audience’s individual preferences using automated tools and workflows that help identify the most relevant experience at each stage of the customer journey.
Here’s how Experience Manager Sites lets you easily scale content production:
Content flexibility — Create a master experience and swap imagery or copy with Experience and Content Fragments. Fragments let you quickly create variations for each audience without manually recreating content over and over.
Detailed content insights — Get a better understanding of what pieces of your experiences are most engaging to each audience, clarifying what content you should be creating to make experiences even more personalised.
Omnichannel personalisation — Deliver a consistent experience with content that dynamically adapts based on the channel and device to increase engagement at every touchpoint.
Intuitive integrations — Edit, deploy and test variations on content to quickly arrive at the highest performing experience using native integrations with Adobe Analytics and Adobe Target.
Adobe Experience Fragments unlock personalisation at scale.
Experience Fragments are grouped sets of content that let you quickly create variations of experiences for delivery across owned and third-party channels. Watch the video to learn how it’s done. Then explore other Experience Manager Sites tutorials, including using Experience Fragments with Adobe Target to continuously optimise experiences.
Understand what content is getting results.
Identify your best performing content with reports on total page views, unique visitors, time spent on page, bounces, sources and campaign performance — even personal preferences.
Deliver the most relevant experience every time.
With rules-based targeting, you can deliver specific, relevant content to pre-defined groups of site visitors using a simple, intuitive interface.
“We had originally expected that personalisation would primarily be useful for brand exposure and customer engagement, but we weren’t expecting it to have such an impact on our bottom line.”
Steven Lin, Senior Digital Manager, NRG Energy, Inc.