ADOBE TARGET
With Adobe, you get the whole optimisation engine — AI-powered testing, personalisation and automation at scale — so you can find the individual in the haystack. And then delight them.
Benefits
Take omnichannel personalisation to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimisation. Test and personalise to every visitor, applying artificial intelligence with a single click.
Learn how Adobe can help you deliver great digital experiences
Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.
Adobe named a Leader in experience optimization.
Read The Forrester Wave™: Experience Optimization Platforms, Q4 2020 report to see how we did across 22 criteria and why we emerged a Leader.
Recommended for you
Give your data a voice with AI and personalise the experience.
Most companies in Europe plan to use AI to improve their analytics by 2020.
Read Context is Everything.
Success stories
DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.
Changing perceptions about digital data drives better decisions, saves time, and improves effectiveness.
Keeping customers happy in a competitive market by delivering highly relevant experiences across channels.