Adobe Target and IT.

Personalization is the driving force behind successful customer experiences. And Adobe Target is the force behind that personalization. Investigate these IT resources for Adobe Target. First, check out our point of view on IT’s path forward in the experience era. Then move on to technical resources.

Resources for IT

Response times

Learn more about the Adobe global edge network and how it ensures optimum response times for end users.

Implementation libraries

Get the details on the Target JavaScript libraries.

JavaScript and Target

See how at.js fits and operates within Adobe Target.

Server-side delivery

Find out how to integrate Adobe Target with any server-side platform that makes HTTP/s calls.


Read about Target NodeJS SDK and how it can help you integrate Adobe Target server-side into your framework.

Target details

Learn how to use the Adobe Target API, download the sample code for your server-side implementation, improve performance with our batch experience prefetch, and more.

Adobe Target FAQ for IT


What’s important to know about implementing Adobe Target?

Implementing Adobe Target is done by referencing the at.js Target library file in the head of your web pages. The easiest way to do that is through a tag management solution, but that’s not required. You can use a third-party tag management solution, but Adobe Experience Platform launch further facilitates the implementation process and is included with all Adobe Experience Cloud products. Target works client-side, server-side, or through a hybrid approach. Its server-side offering works via real-time API integrations, batch delivery, or NodeJS SDK, giving you the flexibility to choose the right solution for your scenario.

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How does Adobe Target work with single-page apps?

The at.js client library for Target was built from the ground up with single-page apps in mind. We’ve developed Angular JS and React extensions to tie into those single-page application frameworks. The at.js library also includes a framework-independent Universal SPA extension that can trigger Target calls on both initial page loads and following view changes.

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What kind of data can be used for personalization?

You can use indirectly identifiable data (e.g. cookies, declared IDs) from your own customer relationship management (CRM) system, data management platform (DMP), the environmental data that Target already pulls from web browsers, Adobe Audience Manager, Adobe Analytics, and a variety of other sources.

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Where is the content actually hosted?

You can host image assets or HTML code snippets in the Target Content Library or host them yourself and simply reference the asset’s location using the Adobe Visual Experience Composer. You can also reference asset locations directly in your HTML or in your CSS files.

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For more frequently asked questions, read our conversation guide.

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More customer success stories

“Adobe leads the pack.”

Adobe Target scored well in all experience optimization techniques in The Forrester Wave™: Experience Optimization Platforms, Q2 2018. Download the report to see why our testing and targeting capabilities helped us become a Leader.

Further reading for IT.

Personalization pays off. Especially when you automate and test it.

Get to know Adobe Target better and see how we can help you test and optimize your customer experiences.

Learn more about Adobe Target

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.