Adobe Target Features

You want to make every experience at every touchpoint better. With the testing and personalisation power of Adobe Target, you can with ease. See how our features make meaningful optimisation a reality.

Experiment and learn

Use A/B and multivariate tests anywhere and everywhere.

You can set up tests everywhere your customer connects with your brand. Easily create your tests and see the results.

A/B testing

A/B test your whole experience, including images, copy, UI and more, to find the winning experience. Target’s rigorous testing approach is designed to test multiple variations at the same time and find the winner faster and more confidence.

Learn more about A/B testing

Multivariate testing

Test multiple elements simultaneously — including image, layout, background colour, copy and so on — to find the most effective combination.

Learn more about multivariate testing

Multi-armed bandit testing

Automatically allocate traffic to the most successful experience to more visitors earlier for increased conversion and revenue.

Learn more about multi-armed bandit testing

Optimise and win

Website optimisation

Quickly understand and put into action the best combinations of offers and layouts to help your customers progress and convert.

Learn more about website optimisation

Single-page app optimisation

Test, optimise and personalise the customer experience for your single-page apps.

Learn more about single-page app optimisation

Mobile optimisation

Testing isn’t just for your website. It’s also great for mobile optimisation and personalisation. Maximise the gain from the winning mobile experiences faster — even as you’re still testing.

Learn more about mobile optimisation

On-device decisions

On-device decisions gives developers and product owners the ability to deliver experimentation and personalisation from within a user’s device, across channels, at near-zero latency.

Learn more about On-device decisions

Server-side optimisation

Use Target’s single delivery platform to run your optimisation or personalisation activity on the server side. Run your client-side java script code on the server side as well, powered by our node.js environment.

Learn more about server-side optimisation

Email optimisation

With its server-side architecture, true real-time marketer control and flexible implementation, Target allows you to test, target and personalise emails in real time.

Learn more about email optimisation

Connected device optimisation

Every day, more devices, products and customer experiences are becoming smart and Internet enabled. If your product is online, we can help you test and optimise its experience for your customers.

Learn more about connected device optimisation

Visual preview QA

Review your testing and personalisation activities without having to activate them. A shareable link allows key stakeholders to fully preview each variation for approval, so you can execute with confidence.

Learn more about visual preview QA

Batch experience prefetch

Prefetch and cache the experience variations from testing and personalisation activities across your customer journey. These help you to deliver always-on personalisation, even when Internet or network connection cuts out and it increases speed and performance of experience delivery.

Learn more about batch experience prefetch

Improve every experience. Every time.

Make the most of your insights immediately with real-time optimisation across platforms. You can also easily share variations with stakeholders before you execute.

Personalise and promote

Give a personalised experience to every customer.

You can offer your customers exactly what they want — a personalised experience every time. Now it’s possible with a personalisation engine powered by artificial intelligence.

Rules-based personalisation

Personalise based on gender, age, brand affinity or any profile data available on your site. Build your own rules to drive personalisation across different touchpoints.

Learn more about rules-based personalisation

One-click personalisation

Tap into powerful AI — using one-click to activate testing and personalisation — to find the best performing experience for each visitor.

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Profiles and segmentation

Collect the time spent on site, browser history, age, gender, loyalty status etc. with Adobe Target — then store all of this data in a unified visitor profile. Import your data, like CRM or purchased 3rd party data, into the unified profile for an even more informed view into your customer.

Learn more about profiles and segmentation

Behavioural targeting

Personalise based on gender, age, occupation, language, loyalty, brand affinity, searched terms or whatever profile data available on your site. And build your own business rules to drive the personalisation across all of your customer touchpoints.

Learn more about behavioural targeting

Automated offers

Automate large-scale testing and experimentation, powered by Adobe Sensei multiple machine-learning methods, to identify the best performing offer for each visitor.

Learn more about automated offers

Product recommendations

Use powerful AI-driven algorithms to automatically display products or content that might interest your customers all along their journey with you. Promote, weigh and filter recommendations from an intuitive interface without help from IT.

Learn more about product recommendations

Content and media recommendations

Recommend content for your subscribers based on what others are viewing, what’s trending etc., to provide an engaging experience for your visitors and lengthen their time spent on your site.

Learn more about content and media recommendations

Location-based personalisation

If you’re a business spread out over different locations, you can still provide an experience that resonates with each region. Locate your visitors and personalise the offer, image, content and more for people in a specific area.

Learn more about location-based personalisation

Enterprise governance

Maintain control of who has access to what while still giving individuals and teams the appropriate permissions to create powerful personalised experiences.

Learn more about enterprise governance