Enable sales teams to more effectively engage the right accounts and highest opportunities by bringing marketing and sales into closer alignment with greater workflow visibility and shared insights.
Marketing and sales have the same goal — to generate more revenue. Closer co-ordination and visibility into each team’s customer engagement activities can have a powerful impact on the bottom line.
By giving sales access to prioritised lists of leads associated to strategic accounts, real-time insights into a customer’s buying intent and the content and playbooks that will engage prospects more effectively, marketing can help sales have more personalised, relevant and timely customer interactions. Every sales rep becomes a top seller and equally important, more of marketing’s qualified accounts turn into done deals.
Alex MacAdam, Marketing Leader and Operations Specialist, Fujitsu