Leads don’t become customers overnight. They’re doing their own research at their own pace with less reliance than ever on sales teams. Marketers need a better way to engage leads across every channel with the right mix of content. And they need an accurate understanding of when a lead is ready for a sales rep to keep in touch, so there’s seamless hand off from marketing actives to sales activities.
With Adobe Marketo Engage, you can fill your pipeline with high-quality leads using targeted personalisation to build relationships across email, webpages, landing pages, social and more. Whether it’s page visits, search terms, company size or IP address, Marketo Engage gives you the power to listen to customer behaviours and respond in real-time. Advanced lead scoring lets you build customised scoring models that update with each engagement and automatically triggers sales activity when the moment is right. It’s lead generation that engages and nurtures at the same time.