What’s New in Adobe Target
Adobe Target keeps innovating, so you can too. Our latest updates help power your personalisation at scale. With AI helping give you greater insights into your visitors, you can deliver unsurpassed personalised experiences every time, everywhere.
New Recommendations algorithm
Go beyond last item viewed and make your recommendations even more personalised. Our new machine-learning algorithm provides personalised recommendations for users based on previous browsing and buying behaviour.
SDKs for optimised deployments
More Adobe Target release features
To succeed at personalisation at scale, you need two things: the power of AI and the ability to be able to be fast and responsive to your customers. With monthly releases of valuable new Adobe Target features, we continue to innovate on both these fronts so you can create highly personalised experiences that can reach more audiences, faster.
From the ability to better understand how machine learning is working behind-the-scenes to making it easier to use and personalise a SPA website, each month we add new features to Adobe Target. Take a look below at all of our latest high-value features.
See release notes here for Adobe Target.
Experience League now has new courses and content, including self-paced videos, articles and tutorials that step you through the best practices on personalisation, so you can equip yourself and become a personalisation expert. Go to Experience League now.
Adobe Target is now compliant with the Apple Intelligent Tracking Prevention (ITP) 2.1 and 2.2 as well as the Google SameSite cookie policies. And you can still deliver personalisation across channels without impact from these new protocols due to our unified profile and global edge network.
Learn more about support for Apple ITP 2.1 & 2.2
Learn more about support for Google SameSite cookie policies
Blend recommendations and build new uses cases and greater personalisation strategies by using the Recommendations feature inside A/B testing and experience targeting activities.
Learn more about product recommendations
Learn more about content and media recommendations
See which visitor attributes and traits from all your data were most important to the machine learning model in determining which experience to deliver.
Learn more about important attributes report
Learn about important audiences identified by the machine learning model, including the size of those audiences and how they responded to your offers or experiences.
Learn more about profiles and segments
Make interactions with SPAS easier with the ability to cache all offers on page load to a single server call, thenshow them immediately without the lag time of traditional server calls.
Create audiences by comparing customised attributes built from your own data science and brought into Adobe Target.
Learn more about dynamic profile comparisons
Combine the ease-of-use and power of AEM with powerful AI and machine learning capabilities in Target to bring the best of both worlds together, so you can test and personalise experiences at scale.
Learn more about experience fragment
Reimagine the experience with Adobe Experience Platform
One platform to drive all your experiences. Bring in your data, standardise it, make it smarter, act on it across channels and deliver amazing experiences with less effort. Discover what Adobe Experience Platform is all about and how it can power better experiences.