PERSONALISATION AT SCALE STUDY
Power moments. Personalise journeys.
For many organisations, understanding how to tailor customer experiences remains a key challenge. Our study, How To Improve The ROI Of Personalisation In the Era of AI offers insight into delivering experiences that are truly relevant and valuable to customers, driving both loyalty and business impact.
Explore why personal connections matter.
Adobe commissioned Forrester Consulting to revisit our landmark personalisation study to understand how customer journeys are evolving in the era of AI. They surveyed over 1,800 B2C and B2B buyers and business leaders to uncover the latest insights into the power of personalised moments.
The top considerations for building a successful personalisation strategy.
- The personalisation tactics that actually deliver value to your customers.
- The obstacles in the way of success, including the experiences that aren’t working.
- The key capabilities crucial for continuous personalisation at scale.
- The tactics working for the experience makers leading the industry.
Key insights.
of customers expect organisations to understand when, where and how they want personalised interactions.
of B2B buyers would share personal information for experiences that deliver value.
the number of times experience leaders are more likely to use AI/ML for content analytics, intelligent content creation and automatic metadata tagging.
Get the How To Improve the ROI Of Personalisation At Scale in the Era of AI study.
How To Improve The ROI Of Personalisation At Scale In The Era Of AI
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