PERSONALIZATION AT SCALE STUDY
Power moments. Personalize journeys.
For many organizations, understanding how to tailor customer experiences remains a key challenge. Our study, How To Improve The ROI Of Personalization In the Era of AI offers insight into delivering experiences that are truly relevant and valuable to customers, driving both loyalty and business impact.
Explore why personal connections matter.
Adobe commissioned Forrester Consulting to revisit our landmark personalization study to understand how customer journeys are evolving in the era of AI. They surveyed over 1,800 B2C and B2B buyers and business leaders to uncover the latest insights into the power of personalized moments.
The top considerations for building a successful personalization strategy.
- The personalization tactics that actually deliver value to your customers.
- The obstacles in the way of success, including the experiences that aren’t working.
- The key capabilities crucial for continuous personalization at scale.
- The tactics working for the experience makers leading the industry.
Key insights.
of customers expect organizations to understand when, where, and how they want personalized interactions.
of B2B buyers would share personal information for experiences that deliver value.
the number of times experience leaders are more likely to use AI/ML for content analytics, intelligent content creation, and automatic metadata tagging.
Get the How To Improve the ROI Of Personalization At Scale in the Era of AI study.
How To Improve The ROI Of Personalization At Scale In The Era Of AI
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