Driving Change in Crisis: Innovating Your Customer Engagement Strategies

On-demand webinar  | 60 min | Free of charge


How has your organisation adapted to the change brought on by the Covid-19 Coronavirus pandemic? Has the way you have connected with your customers changed forever?

Join us as we look to expose the true impact of coronavirus on how organisations are connecting with customers. This session is a part two of the "Driving Change" series and will look at how organisations have developed a digital-first approach to customer engagement and outline how business executives can look to harness digital innovations long-term.

Why attend this webinar?

For this instalment, we will be looking at:

- How organisations are a driving engagement and building digital intimacy in SEA.
- Adapting to the change: transitioning to a “digital-native” mindset.
- Adopting agile methodologies in order to meet the needs of your customer.
- Harnessing the innovation: ensuring your agile approach is long-lasting.

Intended audience

- Marketing decision makers and practitioners
- IT decision makers and practitioners
- Customer Experience
- eCommerce
- Digital


Scott Rigby

  Kirill Petropavlov
  Director of AI and Innovation, Bank of Singapore
  Kirill's Linkedin

Kirill received the Masters Degree in Computer Science in 2014 from Università della Svizzera italiana, Switzerland.His research interests include computer vision, machine learning, neural networks and blockchain technologies. He has a vast experience in project management, with teams across the world. He also contributes to open source projects like Tesseract (OCR), Tensorflow and PyTorch.

Lee Hickin

  Scott Rigby
  Head of Digital Transformation, APAC, Adobe
  Scott's Linkedin

Scott leads Adobe’s digital transformation practice in APAC and more than 20 years of enterprise experience across digital strategy, transformation and marketing. Previously at Adobe, Scott was the Industry Strategy practice lead and led the APAC Digital Marketing consulting team.

Scott has previously consulted to more than 200 clients in APAC such as: Kimberly Clark, Telstra, Citibank, Samsung, Lenovo, Disney & Air China. He has experience across retail, finance, telecommunications, media, high-tech, travel and government industries.

Scott King

  Matthew Egan
  Editorial Director, Innovatus Media
  Matte's Linkedin

Matthew is a technology journalist based in Sydney who reports on the impact technology has on business outcomes across the APAC region. Having moderated sessions for the past decade, Matthew has been fortunate enough to see the real impact technology and innovation is having on traditional businesses.

Matthew has connected with a variety of C-Suite and technology executives and feels that creating an industry dialogue is vital to driving change.

Attend the webinar now