Adobe Firefly Resources

Own the intelligence beneath customer experience.

Unrepeatable experiences drive repeatable growth. Learn how Accenture and Adobe are helping brands gain the new competitive advantage.

Walt Disney Imagineering accelerates immersive storytelling with AI.

Walt Disney Imagineering uses Adobe Firefly Foundry to speed immersive design workflows.

Genpact boosts B2B creativity and productivity.

How Genpact fuels up to 18% higher conversions and shortens creative cycles from weeks to hours using AI.

Firefly Pulse: Wedding season trends 2026.

Is the traditional fairytale wedding fading? Adobe Firefly prompt data reveals couples are reimagining every element of their big day.

How brands win with human and agent audiences.

Human, agent, and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.

Operationalizing AI for scaled content production.

Explore how the evolving role of the Creative Technologist drives scalable content production with measurable ROI.

Explore creative-led workflow automation.

Scale your content supply chain with creative automation for versioning, localization, product imagery, video adaptation and 3D outputs.

Agentic AI and the future of marketing.

How agentic AI is reshaping CXO, brand visibility, and customer engagement — and what marketers must do next.

Nestlé transforms global marketing with Adobe Firefly.

Nestlé modernizes marketing operations and delivers more relevant, personalized experiences across global markets with Adobe Firefly.