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Sales Connect

Open the lines of communication between marketing and sales to deliver seamless, exceptional experiences and drive more pipeline faster.

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Seamless collaboration leads to more impactful experiences.

Gone are the days when marketing and sales can operate in separate silos. Customers demand a seamless brand experience across every touchpoint, and one misstep in the handoff from marketing to sales can stop a lead cold.

Adobe Marketo Engage allows both departments to coordinate their efforts to deliver a better customer experience across the board. Empower your sales reps to engage in more personalized inbound and outbound efforts informed by robust customer insights. Marketo Engage helps form a stronger partnership between sales and marketing that allows you to build on each win for consistent improvement and growth.

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See what makes it work.

Digital playbook

  • Guide inbound and outbound sales teams with proven best practice engagements across all channels, including email, phone, social, and direct mail.
  • Get insights to help your sales team uncover qualified leads and reengage dormant accounts.

Customer insights

  • Provide real-time 360° views of customers so sales teams get a fuller picture of their prospects and respond quickly.
  • Incorporate multiple lead scoring contributions including marketing and sales engagements to quickly and easily identify the hottest leads.

Engagements

  • Easily access and edit workloads from one place and directly engage or nurture leads with a click of a button.
  • Email customers directly with personalized pre- loaded smart templates or call them via an integrated dialer.

Templates

  • Use templates to engage buyers with the right content for each interaction in a self-service way that scales.
  • Ensure best fit content with suggested email categories based on individual activity and needs.
  • Easily access approved content and recommended smart templates with a single click.

Inbound sales

  • Implement the right balance of automation versus personalization to support a large volume of customer demand.
  • Strengthen inbound sales with help from first-touch automation, digital playbooks, and engagement insights.

Outbound sales

  • Support outbound sales efforts with personalized engagements across multiple channels.
  • Create a consistent experience over time by responding to target customers with up-to-date, relevant assets.

Engagement insights

  • Measure how marketing and sales efforts are impacting revenue.
  • Get insights into what messaging and content is working, refine playbooks and engagement activities, and share with the team in real time.
  • Build smart lists using marketing automation filters and triggers based on sales activities.

Learn more about Sales Connect in Marketo Engage.

Make sales and marketing an unstoppable duo.

A playbook help your sales team build on your marketing successes. Learn what to include in this invaluable resource with our eBook Sales Playbook Essentials in Brief .

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Guide

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