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Sales Connect
Open the lines of communication between marketing and sales to deliver seamless, exceptional experiences and drive more pipeline faster.
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Seamless collaboration leads to more impactful experiences.
Gone are the days when marketing and sales can operate in separate silos. Customers demand a seamless brand experience across every touchpoint, and one misstep in the handoff from marketing to sales can stop a lead cold.
Adobe Marketo Engage allows both departments to coordinate their efforts to deliver a better customer experience across the board. Empower your sales reps to engage in more personalized inbound and outbound efforts informed by robust customer insights. Marketo Engage helps form a stronger partnership between sales and marketing that allows you to build on each win for consistent improvement and growth.
See what makes it work.
Digital playbook
- Guide inbound and outbound sales teams with proven best practice engagements across all channels, including email, phone, social, and direct mail.
- Get insights to help your sales team uncover qualified leads and reengage dormant accounts.
Customer insights
- Provide real-time 360° views of customers so sales teams get a fuller picture of their prospects and respond quickly.
- Incorporate multiple lead scoring contributions including marketing and sales engagements to quickly and easily identify the hottest leads.
Engagements
- Easily access and edit workloads from one place and directly engage or nurture leads with a click of a button.
- Email customers directly with personalized pre- loaded smart templates or call them via an integrated dialer.
Templates
- Use templates to engage buyers with the right content for each interaction in a self-service way that scales.
- Ensure best fit content with suggested email categories based on individual activity and needs.
- Easily access approved content and recommended smart templates with a single click.
Inbound sales
- Implement the right balance of automation versus personalization to support a large volume of customer demand.
- Strengthen inbound sales with help from first-touch automation, digital playbooks, and engagement insights.
Outbound sales
- Support outbound sales efforts with personalized engagements across multiple channels.
- Create a consistent experience over time by responding to target customers with up-to-date, relevant assets.
Engagement insights
- Measure how marketing and sales efforts are impacting revenue.
- Get insights into what messaging and content is working, refine playbooks and engagement activities, and share with the team in real time.
- Build smart lists using marketing automation filters and triggers based on sales activities.
Learn more about Sales Connect in Marketo Engage.
Make sales and marketing an unstoppable duo.
A playbook help your sales team build on your marketing successes. Learn what to include in this invaluable resource with our eBook Sales Playbook Essentials in Brief .
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