Hi there!

To help Air France-KLM get ahead of the airline game, we’ve selected some of our most valuable content for you on this page. 

Hope you enjoy the ride!

“To win in today’s world, every business has to transform themselves to 

become maniacally focused on the customer experience.”

Shantanu Narayan, CEO Adobe

Content we selected for Air France-KLM

eGuide | Adobe

Content personalisation at scale: 

it’s easier than you think

Personalised traveller experiences equal better business performances for Air France-KLM. And the journey towards personalised traveller experiences starts with content.

What if we’d tell you this is actually easier than you’d think!? In this eGuide, we’ll present the four challenges and show you how to overcome them.


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Article | Adobe

Hybrid CMS: The best of both worlds

The adoption of headless-only CMS continues to be driven primarily by the needs of technical users who want modern front-end frameworks and microservices architecture without the limitations of traditional CMS. The problem, however, is that it might also disempower marketers and other business users from having the ability to manage and optimise content. In this article, we’ll deep-dive into this interesting topic.


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Analyst Report | Forrester

The Forrester Wave: Agile CMSes

More and more airline companies are switching to one centralised CMS solution to improve business performance and optimise costs. Yet the selection process can be challenging with many solutions on the market. This Forrester report shows how each provider measures up and helps Air France-KLM select the right one for its needs.


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Customer Story | Virgin Atlantic

Virgin Atlantic makes travel experiences more personal

Virgin Atlantic wanted to create unique personalized experiences, but they needed some guidance. They looked to Adobe as a partner with shared values: 

“We needed that Adobe flair, to improve, to enhance, to make things better, and to allow us to move at the speed we want to move.”


Watch the Virgin Atlantic story here (3-min)

Put your data to work in real-time with 

Adobe Experience Platform

Adobe Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real-time and uses AI-driven insights to help you to deliver the right experiences across every channel.


Please feel free to contact us directly

Got a customer experiences challenge you could use help with? Please do get in touch. We’d love to answer all your questions!

Ambroise Delaporte
Strategic Account Lead Air France

Mark Verver
Strategic Account Lead KLM