Lufthansa’s Content Experience Platform Transformation - S650
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Project Manager Online Sales, Lufthansa Group
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Senior Digital Transformation Consultant, IBM Deutschland GmbH
Session Materials
About the session
IBM helped Lufthansa Group realize its mission to create a better customer experience by developing a new digital platform on Adobe Experience Manager. The relaunched content platform offers a unified foundation for future website development and improves collaboration and content reuse across Lufthansa Groups divisions.
Track: Personalization, Adobe Experience Platform, Content Creation, Trends and Inspiration
Industry Focus: Travel & Hospitality
Technical Level: General Audience
Presentation Style: Case/Use Study, Tips & Tricks, Thought Leadership
Session Type: Session
Audience Type: Business Analyst, Creative Leader, Developer, Digital Marketer, Commerce Executive, Content Marketer, Optimization Manager, Commerce Marketer, Project Manager
Business Type: B2C
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