Lufthansa’s Content Experience Platform Transformation - S650
Closed captions in English, French, and German can be accessed in the video player.
Project Manager Online Sales, Lufthansa Group
Senior Digital Transformation Consultant, IBM Deutschland GmbH
About the session
IBM helped Lufthansa Group realize its mission to create a better customer experience by developing a new digital platform on Adobe Experience Manager. The relaunched content platform offers a unified foundation for future website development and improves collaboration and content reuse across Lufthansa Groups divisions.
Track: Personalization, Adobe Experience Platform, Content Creation, Trends and Inspiration
Industry Focus: Travel & Hospitality
Technical Level: General Audience
Presentation Style: Case/Use Study, Tips & Tricks, Thought Leadership
Session Type: Session
Audience Type: Business Analyst, Creative Leader, Developer, Digital Marketer, Commerce Executive, Content Marketer, Optimization Manager, Commerce Marketer, Project Manager
Business Type: B2C
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