Lufthansa’s Content Experience Platform Transformation - S650

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Speakers

  • Jurik Auer

    Jurik Auer

    Project Manager Online Sales, Lufthansa Group

  • Vivian Betac

    Vivian Betac

    Senior Digital Transformation Consultant, IBM Deutschland GmbH


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About the session

IBM helped Lufthansa Group realize its mission to create a better customer experience by developing a new digital platform on Adobe Experience Manager. The relaunched content platform offers a unified foundation for future website development and improves collaboration and content reuse across Lufthansa Groups divisions.

Track: Personalization, Adobe Experience Platform, Content Creation, Trends and Inspiration

Industry Focus: Travel & Hospitality

Technical Level: General Audience

Presentation Style: Case/Use Study, Tips & Tricks, Thought Leadership

Session Type: Session

Audience Type: Business Analyst, Creative Leader, Developer, Digital Marketer, Commerce Executive, Content Marketer, Optimization Manager, Commerce Marketer, Project Manager

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Audi UK + IBM: Bringing smarter experiences to customers