INCREASE MARTECH AGILITY FOR HIGH TECH
Modernise your martech stack to drive growth, agility and value realisation.
IT teams fuel growth for tech companies by implementing customer experience tools that support evolving business needs. Eliminate tech sprawl with a unified, AI-first martech platform powered by Adobe. This all-in-one solution scales with your business, adapts to your needs, delivers measurable results and empowers your teams with cutting-edge capabilities to help your brand to stand out.
Maximise experience outcomes with the combined value of Adobe products.
Enhance Productivity and Product Use
Boost productivity and performance with AI Assistant.
Speed and precision are crucial to remaining competitive in high tech. Help your teams automate complex tasks, gain deeper insights and optimise campaigns with an AI assistant built into their everyday tools.
- Improve team productivity by having AI Assistant generate audiences, journeys, analytics visualisations and more.
- Upskill and empower employees to quickly deepen product expertise with interactive, real-time guidance for usage, troubleshooting and operational insights — no support tickets required.
- Deliver copy, design and full message creation in minutes, within brand guidelines.
Connect and Standardise Data from All Sources
Enable a unified, data-driven approach to customer engagement.
Delivering experiences that differentiate your brand demands a connected data foundation that sources, aggregates and unifies customer data across engagement points. With a data platform and composable services, Adobe lets IT provide a complete view of people, accounts and buying groups — empowering teams to drive more personalised and impactful interactions.
- Unify data from Adobe and non-Adobe sources into actionable profiles for personalised, cross-channel experiences with advanced data management and identity resolution.
- Use industry-leading privacy tools to maintain compliance with regulations while honouring customer consent preferences.
- Connect channels and applications with a low-latency, API-first platform that easily integrates with your existing tech stack and data lakes.
Improve Website Performance and Engagement
Build, manage and optimise digital properties more effectively.
Today’s technology buyers expect seamless access to critical information like product specs, pricing, onboarding guides and self-service tools. Your website must deliver relevant content that keeps customers engaged and moving through the buying journey. Adobe equips your teams to create timely, personalised experiences across digital channels — without sacrificing flexibility or performance.
- Enhance discoverability, traffic and conversion rates with out-of-the-box capabilities that deliver faster load times and improved SEO scores.
- Accelerate development with pre-optimised code and a content-first approach that enables authoring, design and coding in parallel.
- Expand authoring capabilities with headless and headful models, then reuse content across any digital touchpoint via APIs.
“The goal was to bring together information sources and websites to act in a more co-ordinated way. Now we finally have a single solution to tie all the products, brands and business requirements together."
Akshay Sharma, Senior Director, IT-Web Technologies & Advanced Services, Western Digital
Dive deeper into what Adobe can do for your high-tech organisation.
Content as a Service v3 - martech-infrastructure - Wednesday, 6 November 2024 at 08.42
