Adobe Customer Journey Analytics B2B Edition
Unmatched analysis of the entire B2B customer journey.
Empower your marketing and sales teams with actionable insights that let them optimise customer experiences, expand the sales pipeline and drive strategic growth across the buyer’s journey.
Explore the features and capabilities of Customer Journey Analytics B2B Edition.
Customer Journey Analytics B2B Edition offers comprehensive, cross-channel analysis at every level — including individual, buying group, account and opportunity — so you get actionable insights from across the complete B2B lifecycle.
- Analysis and visualisation
- Journey data flexibility
- Insights activation
Understand the complete account journey.
Use cross-channel analysis and AI-powered insights to deeply explore B2B customer and buying group journeys, so you can drive exceptional experiences at every step and accelerate revenue growth.
- Analyse and visualise every touchpoint in your complex buyer journeys across individuals, buying groups, accounts and opportunities.
- Explore your online and off-line data in a powerful, flexible analysis workspace to assemble deep insights and get answers quickly.
- Perform account and buying group engagement analysis using hands-on tools that let you map buyers’ journeys, explore product usage and unify views of qualitative and quantitative data.
Bridge the gaps across marketing and sales with integrated journey data.
Combine multi-layered B2B customer journey data with a robust, flexible data framework that powers fast, comprehensive insights.
- Integrate both person- and group-based customer journey data from across channels and devices — both online and off-line.
- Analyse how campaigns, channels and content impact buying group behaviour and sales pipeline progression.
- Provide access to customer insights while respecting privacy and adhering to your evolving data policies.
Transform insights into impactful engagement.
Leverage powerful activation and integration tools to quickly put insights to work optimising experiences, enhancing precision across go-to-market programmes and maximising ROI.
- Segment audiences based on buyer insights and publish them across Adobe activation platforms for targeted experience orchestration.
- Use real-time dashboards and customisable reports to get immediate insights, refine strategies and translate them into effective campaigns that increase efficiency and drive results.
Gartner names Adobe a Leader in digital experience platforms eight years in a row.
Citing our strengths in brand awareness, innovation and partner support, Adobe is once again named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms.
Unlock more with Adobe integrations built for B2B.
Customer Journey Analytics B2B Edition + Adobe Real-Time CDP B2B Edition
Enrich your account profiles with cross-channel behavioural insights for better audience creation and activation.
Customer Journey Analytics B2B Edition + Adobe Journey Optimizer B2B Edition
Get deeper insights into account and buying group engagement to deliver more personalised offers and journeys.
Learn more about Adobe Customer Journey Analytics B2B Edition.
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