Insights activation

Audience publishing

Define and analyze audiences — including their traits and behaviors over time — to gather and share insights for activation across other Adobe Experience Cloud applications.

• Segmentation. Segment audiences based on specific actions of buying group stakeholders by applying multiple data filters simultaneously and analyzing historical data.
• Audience sharing. Publish audiences for journey orchestration in Adobe Journey Optimizer B2B Edition, or export to a variety of destinations using Adobe Real-Time CDP B2B Edition.
• Activation and refinement. Ingest journey performance results from your activated audiences to uncover deeper insights and refine strategies for enhanced personalization.

Analytics dashboards

Equip your sales and marketing teams with cohesive account health and journey insights, accessible anytime, anywhere. Empower rapid alignment and optimizations that enhance customer experiences and boost business outcomes.

• Mobile app scorecards. Easily retrieve critical reporting metrics from your mobile device to empower timely decision-making and proactive responses.
• Multiple dashboards. Create multiple views to weave a comprehensive data story — identifying trends, successes, and key areas for strategic focus.
• Customization. Illustrate multistep acquisition-to-conversion journeys, get better insights into your KPIs, or add detail to reports using numerous visualizations and layouts.

MCP server

Enable analysts and third-party AI systems to work seamlessly with your customer journey data. With real-time, programmatic access designed to fit into your existing AI infrastructure, you can turn insights into action across workflows, agents, and your AI ecosystem.